Marce Edwards
VP, Chief Marketing, Communications and Community Relations Officer
Professional Overview
Marce Edwards is a seasoned marketing, communications, and community relations executive with over 20 years of experience in the healthcare industry. As the VP, Chief Marketing, Communications and Community Relations Officer at MultiCare Health System, she is responsible for leading the organization's strategic marketing, media relations, and community engagement initiatives.
Experience Summary
Current Role
In her current role, Marce oversees the development and implementation of MultiCare's integrated marketing and communications strategies, ensuring alignment with the organization's overall business objectives. She has been instrumental in enhancing the health system's brand recognition, driving digital transformation, and strengthening community partnerships. Under her leadership, MultiCare has received several industry awards for its innovative marketing campaigns and community impact programs.
Career Progression
Prior to her current position, Marce served as the VP, Chief Communications Officer at MultiCare Health System, where she was responsible for managing the organization's internal and external communications, media relations, and crisis response efforts. Before that, she held the role of Executive Director, Corporate Communications, where she played a pivotal role in improving stakeholder engagement and elevating MultiCare's thought leadership in the local community.
Marce's career began in journalism, where she held various reporting and editing positions at reputable news outlets, including The News Tribune, Idaho Statesman, and Idaho Press-Tribune. This experience has provided her with a deep understanding of media relations and strategic communication, which she has successfully applied throughout her career in the healthcare industry.
Academic Background
Marce holds a Bachelor of Arts degree in Journalism from the University of Idaho, where she graduated with honors.
Areas of Expertise
- Integrated marketing and communications strategy
- Brand development and positioning
- Digital and social media marketing
- Media relations and crisis communications
- Community engagement and partnership building
- Healthcare industry expertise
Professional Impact
Under Marce's leadership, MultiCare Health System has seen significant growth in its brand recognition and community impact. She has led the development of award-winning marketing campaigns that have increased patient acquisition and loyalty. Additionally, Marce has spearheaded numerous community outreach initiatives, including partnerships with local organizations and the implementation of comprehensive COVID-19 education and support programs.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Marce Edwards is a valuable asset to MultiCare Health System. As the VP, Chief Marketing, Communications and Community Relations Officer, she continues to drive innovative marketing and communications strategies that enhance the organization's brand, strengthen community ties, and ultimately improve patient outcomes.
