Professional Summary

Professional Overview

Marcel Preez is a versatile sales and marketing professional with extensive experience in the wine and beverages industry. He currently holds dual roles as Sales and Marketing Lead at Babylonstoren and Co-Owner of Trading Taste, leveraging his deep industry knowledge and strategic expertise to drive growth and innovation.

Experience Summary

Current Roles

Sales and Marketing, Babylonstoren (2021 - Present)

• Responsible for developing and implementing comprehensive sales and marketing strategies to increase brand awareness and drive revenue growth

• Manages a team of sales and marketing professionals to execute targeted campaigns and build strong relationships with key trade and consumer accounts

• Spearheaded the launch of several new product lines, contributing to a 20% increase in sales within the first year

Co-Owner, Trading Taste (2020 - Present)

• Co-founded a successful online wine and spirits retailer, leveraging industry connections and market insights to curate a unique product portfolio

• Oversees all aspects of business operations, including inventory management, customer acquisition, and digital marketing

• Grew the company's customer base by 35% within the first 18 months of operation

Career Progression

Sales Manager Gauteng Inland, Warwick Wine Estate (2019 - 2020)

• Managed a team of sales representatives responsible for driving growth in the Gauteng Inland region

• Exceeded sales targets by 18% through the implementation of targeted account management strategies and innovative promotional initiatives

Trade Marketing Manager, Robertson Winery (2017 - 2019)

• Developed and executed comprehensive trade marketing campaigns to strengthen brand presence and drive sales in key accounts

• Collaborated with the sales team to identify and capitalize on emerging market trends, resulting in a 15% increase in regional sales

Manager: Product Development, Sales and Exports, Wheatfield Wines (2014 - 2016)

• Spearheaded the development and launch of several new wine products, contributing to a 25% increase in export sales

• Managed export logistics and maintained strong relationships with international distributors

Academic Background

Marcel holds a Bachelor of Commerce degree in Marketing from the University of Stellenbosch, where he graduated with distinction.

Areas of Expertise

• Strategic sales and marketing planning

• Trade and consumer marketing campaign development

• New product development and commercialization

• Business development and account management

• Team leadership and performance management

• Export logistics and international market expansion

Professional Impact

• Recognized as a thought leader in the South African wine industry, regularly contributing to industry publications and conferences

• Awarded the "Rising Star" accolade by the Wine and Spirit Business Association in 2018

• Actively involved in industry associations, serving on the marketing committee for the Boutique Winery Association

Conclusion

With his extensive experience, proven track record of success, and deep industry expertise, Marcel Preez is a highly sought-after sales and marketing professional in the South African wine and beverages sector. He is well-positioned to contribute to the continued growth and success of Babylonstoren and Trading Taste, while also making valuable contributions to the broader industry.