Marcel Sacco
Chief Growth Officer
Professional Overview
Marcel Sacco is an accomplished senior executive with over 30 years of experience driving growth, innovation, and strategic business transformation across the consumer goods, retail, and technology industries. As the Chief Growth Officer at BRF, one of the world's largest food companies, he is responsible for leading the organization's global expansion efforts, identifying new markets and business opportunities, and spearheading the development of innovative, consumer-centric products and services.
Experience Summary
Current Role
As the Chief Growth Officer at BRF, Marcel is responsible for overseeing the company's global expansion strategy, identifying and capitalizing on emerging market opportunities, and driving the development of new, differentiated products and services. Under his leadership, BRF has significantly accelerated its international growth, expanding into several new high-growth markets and capturing a larger share of the global consumer food market.
Career Progression
Prior to his current role, Marcel held a variety of senior leadership positions, including VP of Strategy, New Business & Innovation at BRF, where he was instrumental in diversifying the company's product portfolio and exploring new business models. He also served as a Board Member at Farmax, a leading pharmaceutical and cosmetics manufacturer, and held the role of General Manager for Brazil and Latin America at The Hershey Company, where he led the company's successful market entry and expansion efforts in the region.
Earlier in his career, Marcel held marketing and business unit leadership roles at several prominent consumer-focused organizations, including Schincariol, Cadbury UK, Telefónica, and Parmalat Brazil, where he demonstrated a consistent track record of driving profitable growth and delivering innovative, customer-centric solutions.
Academic Background
Marcel holds a bachelor's degree in Business Administration from the University of São Paulo and an MBA from the prestigious Fundação Getulio Vargas in Brazil.
Areas of Expertise
- Strategic business planning and execution
- Global market expansion and growth
- Consumer insights and product innovation
- Brand building and marketing strategy
- Mergers, acquisitions, and integration
- Organizational transformation and change management
Professional Impact
Throughout his career, Marcel has been recognized for his ability to identify and capitalize on emerging market trends, develop innovative products and services, and drive sustainable, profitable growth. Under his leadership, BRF has significantly expanded its international footprint, entering several new high-growth markets and securing a larger share of the global consumer food market. Additionally, he has led the development of several industry-leading, consumer-focused initiatives that have enhanced BRF's brand reputation and strengthened its competitive position.
Conclusion
With his deep industry expertise, proven track record of successful business transformation, and visionary leadership, Marcel Sacco is positioned to continue driving BRF's global expansion and cementing its status as a leading player in the consumer goods industry.
