Professional Summary
Professional Overview
Marcel Sacco is an experienced business leader with a proven track record of driving growth and innovation across the consumer goods and food industries. As the Chief Growth Officer at BRF, a leading global food company, he is responsible for spearheading the organization's strategic initiatives to expand its market presence and diversify its product portfolio.
Experience Summary
Current Role
As the Chief Growth Officer at BRF since January 2022, Marcel is tasked with leading the company's growth and transformation efforts. He is responsible for developing and implementing strategies to identify new business opportunities, drive market expansion, and foster innovation in product development. Under his leadership, BRF has introduced several successful new product lines and expanded its footprint in emerging markets, contributing to the company's overall growth and profitability.
Career Progression
Prior to his current role, Marcel held various senior leadership positions within the consumer goods and food industries. He served as the VP of Strategy, New Business & Innovation at BRF, where he was instrumental in shaping the company's long-term growth plans and spearheading initiatives to diversify its product offerings. Additionally, he served on the board of Farmax, a leading cosmetics and pharmaceutical company, and held the role of General Manager for Brazil and Latin America at The Hershey Company, where he led the successful expansion of the company's operations in the region.
Earlier in his career, Marcel held marketing and business development roles at prominent companies such as Schincariol, Cadbury UK, Telefónica, and Parmalat Brazil, showcasing his versatility and ability to drive growth and innovation across various industry segments.
Academic Background
Marcel holds a Master's degree in Business Administration from the prestigious Fundação Getúlio Vargas in São Paulo, Brazil, where he specialized in strategic management and marketing.
Areas of Expertise
- Strategic planning and business transformation
- New product development and innovation
- International market expansion and growth
- Brand management and marketing
- Mergers and acquisitions
Professional Impact
Throughout his career, Marcel has demonstrated a strong ability to identify and capitalize on emerging market trends, drive organizational change, and deliver sustainable growth. His leadership has been instrumental in the success of several major initiatives, including the launch of BRF's innovative plant-based product line, the expansion of The Hershey Company's operations in Latin America, and the successful integration of acquired companies.
Conclusion
With his extensive industry experience, strategic vision, and proven track record of delivering results, Marcel Sacco is well-positioned to continue driving growth and innovation at BRF. As the Chief Growth Officer, he is dedicated to leveraging his expertise to steer the company towards new heights and solidify its position as a global leader in the food industry.
