Marcela Correa Hoyos
FP&A, Digital and Operations Director
Professional Overview
Marcela Correa Hoyos is an experienced finance and operations professional with a demonstrated history of driving strategic initiatives and delivering measurable results. As the FP&A, Digital, and Operations Director at I Am Undercover, she leverages her expertise in financial planning, digital transformation, and operational excellence to optimize business performance and drive sustainable growth.
Experience Summary
Current Role
As the FP&A, Digital, and Operations Director at I Am Undercover, Marcela is responsible for overseeing the company's financial planning and analysis, leading digital transformation projects, and ensuring operational efficiency. She collaborates closely with cross-functional teams to align financial goals with strategic objectives, implement digital solutions to enhance productivity, and streamline internal processes to drive cost savings and process improvements.
Career Progression
Prior to her current role, Marcela served as the FP&A Director at Puerto de Barranquilla, Sociedad Portuaria, where she was instrumental in developing and executing financial strategies to support the organization's growth initiatives. She also held positions as the FP&A Manager and Project Leader at Laboratorios Retycol SAS, where she spearheaded the implementation of advanced financial reporting and analytics, contributing to the company's improved decision-making and profitability.
Earlier in her career, Marcela gained valuable experience as an FP&A Senior Analyst and Junior Analyst at Transelca S.A. E.S.P., where she honed her skills in financial planning, budgeting, and performance analysis.
Academic Background
Marcela holds a Bachelor's degree in Business Administration from the University of Cartagena, with a specialization in Finance. She has also completed executive education programs in digital transformation and leadership, further enhancing her expertise in navigating the evolving business landscape.
Areas of Expertise
- Financial Planning and Analysis (FP&A)
- Digital Transformation and Technology Integration
- Operational Optimization and Process Improvement
- Cross-functional Collaboration and Team Leadership
- Strategic Decision-making and Business Consulting
Professional Impact
Throughout her career, Marcela has demonstrated a track record of driving operational efficiency, implementing data-driven decision-making, and delivering measurable financial and operational improvements. Her leadership in digital transformation initiatives has enabled her past employers to enhance productivity, streamline workflows, and improve competitive positioning.
Conclusion
With her extensive expertise in finance, digital operations, and strategic leadership, Marcela Correa Hoyos is a versatile and results-oriented professional poised to make a significant impact in her current role at I Am Undercover. Her ability to align financial strategies with broader business objectives, coupled with her proven track record of successful digital transformation and operational excellence, make her a valuable asset to the organization.
