Professional Overview
Marcelo Andrade is a seasoned Product Manager with a proven track record of driving product strategy, development, and growth across diverse industries. With over 7 years of experience, he has developed a strong expertise in product lifecycle management, user-centric design, and data-driven decision making.
Experience Summary
Current Role
As the Product Manager at Topsort, Marcelo is responsible for defining the product vision, roadmap, and go-to-market strategy. He collaborates cross-functionally with engineering, design, and marketing teams to deliver innovative solutions that address evolving customer needs. In his current role, Marcelo has spearheaded the development of a new product feature that resulted in a 20% increase in user engagement.
Career Progression
Prior to his role at Topsort, Marcelo held several product management positions, including Product Manager at BairesDev and Growth Product Manager at Red Ventures. At Red Ventures, he led the successful launch of a new product line that contributed to a 15% year-over-year revenue growth. Before transitioning to product management, Marcelo gained valuable experience in M&A, strategy, and consulting through internships at Imeri Capital and UFMG Consultoria Jr.
Academic Background
Marcelo holds a Bachelor's degree in Business Administration from the Universidade Federal de Minas Gerais (UFMG), where he graduated with distinction. During his time at UFMG, he served as the President and Chairman of the university's Consultancy Junior, leading cross-functional teams and managing international projects.
Areas of Expertise
- Product strategy and roadmap development
- User experience design and usability testing
- Data analysis and performance optimization
- Agile project management and software development
- Cross-functional collaboration and stakeholder management
- Growth marketing and user acquisition
Professional Impact
Throughout his career, Marcelo has demonstrated a track record of driving measurable impact. At BairesDev, he spearheaded the development of a new product feature that resulted in a 25% increase in customer retention. At Red Ventures, he led the successful launch of a new product line that contributed to a 15% year-over-year revenue growth. Marcelo's contributions have been recognized by his peers, and he is known for his ability to translate complex business requirements into innovative, customer-centric solutions.
Conclusion
Marcelo Andrade is a seasoned Product Manager with a proven ability to drive product strategy, development, and growth. With his strong cross-functional expertise, data-driven approach, and passion for creating user-centric solutions, Marcelo is well-positioned to continue making a significant impact in the product management field.
