Marcelo Lemasson

Professional Summary

Professional Overview
Marcelo Lemasson is an experienced Sócio-Diretor, serving as both the Chief Marketing Officer (CMO) and Chief Technical Officer (CTO) at Barbieratto, a leading company in Brazil. With a strong background in marketing and technology, he brings a unique blend of strategic and technical expertise to drive business growth and innovation.

Experience Summary

Current Role
As the Sócio-Diretor CMO/CTO at Barbieratto since 2019, Marcelo is responsible for overseeing the company's marketing initiatives and technical operations. In this dual role, he has been instrumental in developing and implementing effective marketing strategies to enhance brand visibility, increase customer engagement, and drive revenue growth. Additionally, he plays a crucial role in managing the company's technology infrastructure, ensuring seamless operations and the development of innovative solutions.

Career Progression
Marcelo's professional journey has been marked by a steady progression through various leadership positions, where he has consistently demonstrated his ability to drive positive change and deliver measurable results. His breadth of experience across marketing and technology has equipped him with the necessary skills to navigate complex business challenges and capitalize on emerging opportunities.

Academic Background
Marcelo holds a Bachelor's degree in Computer Science, which has provided him with a strong foundation in technical disciplines. His educational background, combined with his extensive industry experience, has enabled him to develop a comprehensive understanding of the interplay between marketing and technology.

Areas of Expertise
Marcelo's areas of expertise include digital marketing, brand strategy, marketing automation, technology management, software development, and project management. He has a proven track record of leveraging data-driven insights to optimize marketing campaigns and drive business growth. Additionally, his technical proficiency allows him to spearhead the development of innovative solutions that enhance the customer experience and operational efficiency.

Professional Impact
Under Marcelo's leadership, Barbieratto has experienced significant growth and recognition within the industry. He has played a pivotal role in expanding the company's market share, enhancing its brand reputation, and driving the development of cutting-edge technological solutions. Marcelo's contributions have been instrumental in positioning Barbieratto as a leader in its respective market.

Conclusion
Marcelo Lemasson's extensive experience as a Sócio-Diretor, coupled with his expertise in marketing and technology, makes him a valuable asset to Barbieratto. His strategic vision, technical acumen, and collaborative approach have enabled him to drive substantial growth and innovation, positioning the company for continued success in the years to come.