Marcelo Mascarenhas Kertesz

Chief Marketing Officer

Professional Overview

Marcelo Mascarenhas Kertesz is a seasoned marketing and branding executive with a proven track record of driving growth and innovation across diverse industries. As the Chief Marketing Officer at MANSCAPED, he leverages his extensive expertise in content, brand development, and digital strategy to elevate the company's market position and enhance its customer experience.

Experience Summary

Current Role

As the Chief Marketing Officer at MANSCAPED, Marcelo is responsible for spearheading the company's overall marketing strategy and overseeing its content, brand, and design initiatives. He plays a pivotal role in shaping the brand's identity, developing impactful campaigns, and driving customer engagement to support the company's ambitious growth objectives.

Career Progression

Marcelo's professional journey has been marked by a steady ascent, with a diverse range of leadership roles that have honed his multifaceted skill set. Prior to his current position, he served as the SVP of Content, Brand and Design at MANSCAPED, where he was instrumental in strengthening the brand's visual identity and content strategy. As the Founder and CEO of Mesteeso — The Brazilian Coffee Co., he demonstrated his entrepreneurial prowess, building a successful specialty coffee business from the ground up.

Marcelo's earlier career highlights include his roles as VP of Strategy, Branding and Design at d-fy™ design, where he led impactful branding and design initiatives, and his tenure as Creative VP and Creative Director at Africa Propaganda, where he spearheaded digital and content-driven campaigns for notable clients.

Academic Background

Marcelo holds a Bachelor's degree in Product Design from the NewSchool of Architecture & Design, as well as graduate-level education in Advertising from the School of Visual Arts and Advertising from ESPM Escola Superior de Propaganda e Marketing.

Areas of Expertise

Marcelo's expertise spans the realms of strategic marketing, brand development, content creation, and digital transformation. He is adept at leveraging data-driven insights to inform marketing decisions, crafting compelling brand narratives, and implementing innovative digital strategies to drive engagement and growth. His leadership skills and cross-functional collaboration abilities have been instrumental in delivering measurable results for the organizations he has served.

Professional Impact

Throughout his career, Marcelo has left an indelible mark on the industries he has worked in. At MANSCAPED, he has played a pivotal role in elevating the brand's presence, optimizing its content strategy, and fostering a strong connection with its target audience. As the Founder and CEO of Mesteeso — The Brazilian Coffee Co., he successfully built a thriving specialty coffee business from the ground up, showcasing his entrepreneurial prowess.

Conclusion

Marcelo Mascarenhas Kertesz is a seasoned marketing and branding executive with a proven track record of driving growth and innovation. As the Chief Marketing Officer at MANSCAPED, he is dedicated to elevating the brand's market position, enhancing its customer experience, and spearheading the company's ambitious growth initiatives. With his extensive expertise, strategic vision, and cross-functional leadership capabilities, Marcelo is poised to continue making a significant impact in the dynamic marketing landscape.