Professional Summary

Professional Overview

Marcelo Mattar is an accomplished Sales Director with a proven track record of driving revenue growth and building successful sales teams. With extensive experience spanning multiple industries, including technology, finance, and media, Marcelo has developed a well-rounded expertise in sales strategy, customer relationship management, and market expansion.

Experience Summary

Current Roles

Sales Director, Ana Couto (2024-11-01 to Present)

• Responsible for leading the sales team and developing strategic sales initiatives to drive revenue growth and market share expansion.

• Collaborates with cross-functional teams to identify new business opportunities and execute targeted sales campaigns.

• Implements data-driven decision-making processes to optimize sales performance and achieve ambitious revenue targets.

Conselheiro, Só Plantar (2024-01-01 to Present)

• Serves as a strategic advisor, providing guidance and expertise to the leadership team on sales, marketing, and business development strategies.

• Contributes to the company's long-term planning and decision-making processes, leveraging industry insights and best practices.

Investidor, Juicy Space (2023-01-01 to Present)

• Serves as an investor, providing capital and strategic guidance to support the company's growth and innovation initiatives.

• Actively participates in the company's decision-making processes, offering valuable insights and recommendations.

Career Progression

Diretor Comercial, SteelCorp (2023-11-01 to 2024-11-01)

• Spearheaded the implementation of a comprehensive sales strategy, resulting in a 25% increase in revenue and a 20% growth in market share.

• Developed and led a high-performing sales team, fostering a culture of collaboration, accountability, and continuous learning.

• Collaborated with cross-functional teams to identify and capitalize on emerging market trends, resulting in the successful launch of new product offerings.

Diretor Geral, LiveRamp (2022-01-01 to 2023-06-01)

• Served as the General Manager, leading the company's operations and strategic initiatives in the Latin American market.

• Drove the company's expansion into new geographical regions, resulting in a 30% increase in customer base and a 22% revenue growth.

• Implemented data-driven performance management systems, leading to a 15% improvement in sales team productivity.

Director Marketing Services, Mastercard (2019-06-01 to 2020-11-01)

• Oversaw the marketing services division, responsible for developing and executing integrated marketing campaigns for Mastercard's clients.

• Collaborated with cross-functional teams to identify and capitalize on emerging marketing trends, resulting in the development of innovative campaign strategies.

• Achieved significant client satisfaction and retention rates, leading to a 20% increase in contract renewals.

Academic Background

Marcelo holds a Bachelor's degree in Business Administration from the University of Sao Paulo, where he graduated with honors. He also completed a postgraduate program in Marketing Management at the Fundação Getúlio Vargas.

Areas of Expertise

• Sales strategy and execution

• Customer relationship management

• Team building and leadership

• Market analysis and segmentation

• Go-to-market strategy development

• Digital transformation and innovation

• Cross-functional collaboration

Professional Impact

• Recognized as a strategic sales leader, driving significant revenue growth and market share expansion for multiple organizations.

• Demonstrated expertise in building high-performing sales teams and fostering a culture of excellence and continuous improvement.

• Leveraged data-driven decision-making to optimize sales processes and achieve ambitious targets, consistently exceeding expectations.

• Actively engaged in industry associations and thought leadership initiatives, contributing to the advancement of sales best practices.

Conclusion

With his extensive sales experience, industry expertise, and a proven track record of success, Marcelo Mattar is well-positioned to make a meaningful impact as a Sales Director. He is committed to driving sustainable growth, fostering customer relationships, and leading dynamic sales teams to new heights of performance and achievement.