Marcia Wasser

Executive Vice President, Chief Marketing Officer

Professional Overview
Marcia Wasser is an accomplished marketing executive with over three decades of experience driving strategic brand development and omnichannel marketing initiatives for leading organizations. As the Executive Vice President and Chief Marketing Officer at Source Communications, she leverages her deep industry expertise to spearhead the company's overall marketing strategy and oversee the execution of multi-faceted campaigns that elevate brand awareness and drive business growth.

Experience Summary

Current Role
As the Executive Vice President and Chief Marketing Officer at Source Communications, Marcia is responsible for developing and implementing the company's comprehensive marketing strategy. She leads a team of marketing professionals in crafting engaging brand narratives, managing high-impact campaigns across digital and traditional channels, and fostering strong client relationships. Under her leadership, Source Communications has consistently achieved significant year-over-year increases in customer acquisition and retention.

Career Progression
Prior to joining Source Communications, Marcia held various senior marketing roles, including Brand Strategy Consultant at Decode_M, Brand Strategy Director at Trajectory For Brands, and Owner of her own consulting firm, Marcia Zaiac Wasser Consulting. She also co-founded Interactive Family Management and served as the Senior Vice President of Marketing at S & H Citadel Inc. and Young & Rubicam. Marcia's diverse experience and proven track record of driving transformative marketing initiatives have positioned her as a respected industry leader.

Academic Background
Marcia holds a Bachelor's degree in Marketing from a leading business school, where she graduated with honors.

Areas of Expertise

• Brand strategy and development

• Omnichannel marketing campaign management

• Digital marketing and social media optimization

• Market research and consumer insights

• Cross-functional team leadership and collaboration

• Strategic planning and execution

Professional Impact
Throughout her career, Marcia has spearheaded award-winning marketing campaigns that have significantly enhanced brand recognition and driven measurable business growth for her clients. She is a sought-after speaker and industry thought leader, regularly contributing to publications and industry events. Marcia's innovative approach and relentless focus on delivering exceptional results have cemented her reputation as a transformative marketing executive.

Conclusion
With her extensive marketing expertise, visionary leadership, and track record of success, Marcia Wasser is poised to continue driving meaningful impact as the Executive Vice President and Chief Marketing Officer at Source Communications. Her unwavering commitment to strategic brand development and data-driven marketing execution positions her as a valuable asset to the organization and a respected leader in the industry.