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Marcio Moerbeck

Marcio Moerbeck


VP of Marketing | CMO | Marketing Leadership
Fort Lauderdale, Florida, United States

Professional Overview


Marcio Moerbeck is a seasoned marketing executive with over a decade of experience driving growth and digital transformation for leading SaaS and technology companies. As a versatile marketing leader, he specializes in data-driven marketing strategies, performance marketing, and growth hacking to achieve sustainable business impact.

Experience Summary



Current Role


Marcio currently serves as the VP of Marketing | CMO | Marketing Leadership at Apporto, where he is responsible for overseeing all aspects of the company's marketing function. In this role, he is focused on leveraging his expertise in digital marketing, demand generation, and marketing technology to accelerate Apporto's growth and expansion in the competitive SaaS landscape.

Career Progression


Prior to his current role, Marcio held several high-profile marketing leadership positions, including Director of Growth Marketing at Eventbrite, SVP of Growth Marketing at DoorLoop, and VP of Marketing - Americas at Datasite. Throughout his career, he has consistently demonstrated his ability to develop and execute innovative, data-driven marketing strategies that drive measurable results.

Academic Background


Marcio holds a Bachelor's degree in Business Administration from the University of Florida, where he graduated with honors. Additionally, he has completed various marketing and digital marketing certifications, including courses at Miami Dade College, where he currently serves as an Adjunct Professor of Marketing and Digital Marketing.

Areas of Expertise


  • Digital Marketing Strategy

  • Demand Generation & Lead Optimization

  • Performance Marketing & Growth Hacking

  • Marketing Technology (Martech) Integration

  • Data-Driven Decision Making

  • Cross-Functional Collaboration & Team Leadership


Professional Impact


Throughout his career, Marcio has demonstrated his ability to drive significant growth and innovation for the organizations he has served. Notable achievements include:
  • Spearheading a comprehensive digital marketing transformation at Datasite, resulting in a 35% increase in website traffic and a 25% improvement in lead conversion rates.

  • Developing and implementing a data-driven growth marketing strategy at DoorLoop that led to a 48% increase in MRR and a 30% reduction in customer acquisition costs.

  • Designing and executing a highly successful performance marketing campaign at Eventbrite, which generated a 2.5x return on investment and a 20% increase in new customer acquisition.


Conclusion


Marcio Moerbeck is a forward-thinking marketing executive with a proven track record of driving business growth and digital transformation. With his extensive experience, industry expertise, and innovative mindset, he is well-positioned to continue making a meaningful impact on the organizations he serves.