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Marcio Moerbeck

Marcio Moerbeck


VP of Marketing | CMO | Marketing Leadership



Professional Overview
Marcio Moerbeck is an accomplished marketing executive with over a decade of experience driving growth, performance, and digital transformation across various industries. As a versatile marketing leader, he excels at developing and implementing data-driven marketing strategies that generate tangible business impact.

Experience Summary

Current Role
Marcio currently serves as the VP of Marketing | CMO | Marketing Leadership at Apporto, where he is responsible for leading the company's overall marketing strategy and execution. In this role, he oversees all aspects of the marketing function, including brand management, demand generation, digital marketing, and marketing analytics. Marcio's strategic vision and data-driven approach have been instrumental in driving Apporto's rapid growth and market expansion.

Career Progression
Prior to his current role, Marcio held several senior marketing positions, including Director of Growth Marketing at Eventbrite, SVP of Growth Marketing at DoorLoop, and VP of Marketing - Americas at Datasite. In these roles, he successfully led cross-functional teams in the development and implementation of innovative marketing initiatives that resulted in significant revenue growth, customer acquisition, and brand recognition.

Marcio's career trajectory is marked by a consistent track record of professional advancement and industry impact. He has demonstrated the ability to thrive in fast-paced, dynamic environments and to effectively lead marketing teams in the execution of complex, multi-faceted strategies.

Academic Background
Marcio holds a Bachelor's degree in Business Administration from the University of Florida, with a concentration in Marketing. He has also completed various executive education programs and industry-specific certifications, including a Digital Marketing Curriculum and Martech Certifications from Miami Dade College, where he currently serves as an Adjunct Professor of Marketing.

Areas of Expertise
  • SaaS growth marketing

  • Performance marketing and demand generation

  • Digital marketing and marketing automation

  • Data-driven marketing strategy and analytics

  • Cross-functional team leadership and collaboration

  • Martech implementation and optimization


Professional Impact
Throughout his career, Marcio has spearheaded numerous successful marketing initiatives that have driven transformative growth and impact for the organizations he has served. Notable accomplishments include:

  • Implemented a data-driven marketing strategy that resulted in a 35% increase in customer acquisition and a 42% improvement in marketing ROI at Datasite.

  • Led the development and launch of a comprehensive content marketing program at DoorLoop, which led to a 28% increase in website traffic and a 22% boost in lead generation.

  • Optimized the digital marketing ecosystem at Eventbrite, resulting in a 23% improvement in conversion rates and a 19% increase in marketing-attributed revenue.


Conclusion
Marcio Moerbeck is a seasoned marketing executive with a proven track record of driving growth, innovation, and digital transformation. His strategic vision, data-driven approach, and strong leadership skills have consistently enabled him to deliver exceptional results for the organizations he has served. As he continues to excel in his current role at Apporto, Marcio remains committed to pushing the boundaries of what's possible in the world of marketing and positioning his clients for long-term success.