Marco Barcellos
Senior Director of Field Marketing, LATAM
Professional Overview
Marco Barcellos is an accomplished marketing executive with over 30 years of experience driving strategic initiatives and growth across the technology sector. As the Senior Director of Field Marketing for Latin America at Talkdesk, he is responsible for developing and executing targeted go-to-market strategies to expand the company's footprint in the region. With deep expertise in marketing, public relations, and business development, Marco has a proven track record of leading high-performing teams and delivering measurable results.
Experience Summary
Current Role
As the Senior Director of Field Marketing, LATAM at Talkdesk, Marco oversees all aspects of the company's field marketing activities in Latin America. In this role, he is responsible for developing and implementing targeted marketing campaigns, fostering strategic partnerships, and driving revenue growth. Under his leadership, the LATAM field marketing team has achieved double-digit year-over-year increases in lead generation and customer acquisition.
Career Progression
Prior to joining Talkdesk, Marco held various senior marketing and public relations roles at leading technology companies, including Cisco, Avaya, and Nortel. As the Director of Marketing and Public Relations at Cisco, he was instrumental in expanding the company's brand presence and market share across Latin America, contributing to a 25% increase in regional revenue during his tenure. Earlier in his career, Marco served as a Services Manager and Engineer at ABC Dados Sistemas, where he honed his technical expertise and customer-centric approach.
Academic Background
Marco holds a Bachelor's degree in Computer Science from the University of Sao Paulo, where he graduated with honors. He has also completed executive education programs at leading business schools, further strengthening his strategic and leadership capabilities.
Areas of Expertise
- Field marketing strategy and execution
- Demand generation and lead nurturing
- Channel partner management and enablement
- Public relations and brand management
- Business development and strategic partnerships
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Marco has been recognized for his contributions to the technology industry. He has served as a Consulting Advisor for several prominent companies, including DMS - Digital Marketing Solutions, Vivalisto, and ClienteSA, providing strategic guidance and industry expertise. Additionally, Marco is the Editor-in-Chief of NEO21 EDITORA, a respected technology and innovation-focused publication.
Conclusion
With his extensive experience, strategic mindset, and proven track record of success, Marco Barcellos is a respected leader in the technology marketing field. In his current role at Talkdesk, he continues to drive growth and innovation, leveraging his comprehensive expertise to help the company expand its presence and impact across Latin America.
