Marco Guillermo

Shopper Marketing Lead

Professional Overview
Marco Guillermo is an experienced Shopper Marketing professional with a proven track record of driving successful eCommerce and omnichannel strategies for leading consumer packaged goods (CPG) companies. As the Shopper Marketing Lead at Kenvue, he leverages his expertise in data-driven insights, innovative marketing solutions, and strategic partnerships to enhance brand visibility and drive sales across both digital and physical retail channels.

Experience Summary

Current Role
In his current role as Shopper Marketing Lead at Kenvue, Marco is responsible for developing and executing shopper marketing strategies that align with the company's overarching business objectives. He collaborates closely with cross-functional teams to identify and capitalize on emerging shopper trends, optimize the digital and in-store customer experience, and drive measurable sales growth.

Career Progression
Prior to his current role, Marco held various positions within the CPG industry, including Shopper Marketing Manager - eCommerce and Omnichannel at Kenvue and Johnson & Johnson, as well as Key Account Manager at Johnson & Johnson and GSK. Throughout his career, he has demonstrated a strong ability to drive business results, build strategic partnerships, and implement effective marketing campaigns that cater to the evolving needs of consumers and retailers.

Academic Background
Marco holds a Bachelor of Science degree in Business Administration from the University of the Philippines.

Areas of Expertise

• Shopper marketing strategy development and execution

• eCommerce and omnichannel sales optimization

• Data-driven insights and analytics

• Retail category management and customer experience optimization

• Cross-functional collaboration and stakeholder management

• Strategic partnership development and negotiation

Professional Impact
As Shopper Marketing Lead at Kenvue, Marco has spearheaded several high-impact initiatives that have contributed to the company's growth and market leadership. Notable achievements include:

• Developed and implemented a comprehensive omnichannel shopper marketing strategy that resulted in a 20% increase in eCommerce sales and a 15% improvement in in-store conversion rates.

• Forged strategic partnerships with leading online and offline retailers, securing premium product placements and favorable trade terms that drove incremental revenue.

• Utilized advanced data analytics to identify emerging shopper trends and consumer pain points, informing the development of innovative marketing solutions that resonated with the target audience.

Conclusion
With his extensive experience, strategic mindset, and a proven track record of delivering results, Marco Guillermo is poised to continue making a significant impact in the CPG industry as the Shopper Marketing Lead at Kenvue. His expertise in eCommerce, omnichannel strategies, and data-driven insights positions him as a valuable asset in driving sustainable growth and enhancing brand competitiveness in the ever-evolving retail landscape.