Marcos Faco

Chief Marketing Officer (CMO) - Fundação Getulio Vargas (FGV)

Professional Overview

Marcos Faco is an accomplished marketing executive with extensive experience in academia and industry. As the Chief Marketing Officer (CMO) at Fundação Getulio Vargas (FGV), he spearheads the organization's marketing strategies and leads a team of marketing professionals to drive brand recognition, student enrollment, and institutional growth.

Experience Summary

Current Role

Chief Marketing Officer (CMO), Fundação Getulio Vargas (FGV) (2013 - Present)

• Responsible for developing and executing comprehensive marketing plans to promote FGV's educational programs, research, and consulting services

• Oversees a team of marketing professionals and manages a sizable budget to drive brand awareness, lead generation, and student recruitment

• Serves on the editorial boards of FGV's prestigious publications, GV-executivo and GVcasos, contributing to the dissemination of thought leadership content

Career Progression

Professor of Marketing, Fundação Getulio Vargas (FGV) (2011 - Present)

• Teaches marketing courses to undergraduate and graduate students, sharing industry insights and best practices

• Contributes to the advancement of marketing education and research at FGV

Editorial Board Member, Revista GV Executivo e GVcasos, FGV EAESP (2024 - Present)

• Provides strategic guidance and oversight for the publication of FGV's flagship business case studies and executive education journal

Member, CMO Council (2021 - Present)

• Participates in the prestigious CMO Council, a global network of senior marketing executives, to exchange insights and collaborate on industry initiatives

Member, Makers (2021 - Present)

• Engages with a community of innovative and entrepreneurial professionals to foster the development of new ideas and solutions

Editorial Board Member, MIT Technology Review Brasil (2020 - Present)

• Contributes to the editorial direction and content curation of the Brazilian edition of the renowned MIT Technology Review

Academic Background

Marcos Faco holds a Ph.D. in Marketing from Fundação Getulio Vargas, where he also earned his Master's degree in the same field. His academic achievements and specialized expertise have positioned him as a respected thought leader in the marketing discipline.

Areas of Expertise

• Strategic marketing planning and execution

• Brand management and positioning

• Integrated marketing communications

• Digital marketing and analytics

• Innovative marketing approaches in higher education

Professional Impact

Throughout his career, Marcos Faco has made significant contributions to the marketing industry and academia. As the CMO of FGV, he has spearheaded successful marketing campaigns that have resulted in increased student enrollment, enhanced brand visibility, and stronger partnerships with industry stakeholders. His editorial roles at FGV's publications and MIT Technology Review Brasil have enabled him to shape the discourse around marketing best practices and emerging trends.

Conclusion

Marcos Faco's diverse experience, strong academic background, and proven track record of success make him a valuable asset to the marketing and higher education sectors. As the CMO of FGV, he continues to drive innovation, foster collaboration, and contribute to the advancement of the marketing discipline.