Marcus Schaft
VP Head of Sales (Germany, Nordics, Eastern Europe)
Hamburg, Germany
Professional Overview
Marcus Schaft is an accomplished sales executive with over 15 years of experience driving growth and leading high-performing teams across the Germany, Nordics, and Eastern Europe markets. As the VP Head of Sales at Profiles by Kantar, he is responsible for overseeing all sales operations and strategic initiatives within these key regions, contributing to the company's sustained success and market leadership.
Experience Summary
Current Role
As the VP Head of Sales (Germany, Nordics, Eastern Europe) at Profiles by Kantar, Marcus is responsible for leading the company's sales efforts across these critical markets. In this role, he has implemented strategic sales plans that have resulted in consistent year-over-year revenue growth and the acquisition of several high-profile clients. Under his leadership, the sales team has consistently exceeded targets and expanded Profiles by Kantar's footprint in the region.
Career Progression
Prior to his current role, Marcus held various sales leadership positions within the Kantar organization, including Head of Kantar Sales for Germany, Nordics & Eastern Europe, and Head of Sales for the Profiles Division in the same regions. In these roles, he demonstrated his ability to drive sales performance, develop effective go-to-market strategies, and build strong relationships with key stakeholders. Earlier in his career, Marcus gained valuable experience as an Account Director and Senior Account Manager at Lightspeed Research, where he honed his skills in client acquisition, account management, and market research.
Academic Background
Marcus holds a Bachelor's degree in Business Administration from the University of Hamburg, where he specialized in marketing and sales.
Areas of Expertise
- Sales strategy and execution
- Team leadership and talent development
- Client relationship management
- Market research and data-driven decision making
- Driving growth and profitability in complex, multi-market environments
Professional Impact
Under Marcus's leadership, the Profiles by Kantar sales team in Germany, Nordics, and Eastern Europe has consistently outperformed revenue targets, securing several high-profile client wins and expanding the company's market share in these regions. His strategic approach and strong team-building skills have been instrumental in cultivating a sales culture focused on innovation, customer-centricity, and operational excellence.
Conclusion
With his extensive experience, proven track record of success, and deep understanding of the market dynamics in Germany, Nordics, and Eastern Europe, Marcus Schaft is a valuable asset to Profiles by Kantar. His commitment to driving growth, delivering exceptional customer experiences, and developing high-performing teams positions him as a key contributor to the company's continued expansion and market leadership.
