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Marcus Wacker

Marcus Wacker


Vice President Design at Bain & Company

Professional Overview


Marcus Wacker is a seasoned design executive with over 15 years of experience leading cross-functional teams and driving impactful design initiatives. As the Vice President of Design at Bain & Company, he is responsible for overseeing the firm's design operations across EMEA, collaborating with client leadership to deliver innovative, user-centric solutions that drive business growth.

Experience Summary



Current Role


As Vice President of Design at Bain & Company since 2021, Marcus is a key member of the firm's global design leadership team. In this role, he is responsible for:
  • Aligning the design strategy with Bain's business objectives and industry focus areas

  • Building high-performing, multidisciplinary design teams to tackle complex client challenges

  • Driving the adoption of human-centered design methodologies and best practices across the firm

  • Fostering a culture of design excellence and continuous improvement


Under Marcus's leadership, Bain's design capabilities have been instrumental in helping clients across industries navigate digital transformation, enhance customer experiences, and achieve sustainable competitive advantages.

Career Progression


Prior to his current role, Marcus held several senior design positions, including:
  • Senior Director, Head of Design EMEA at Bain & Company (2018-2021)

  • Principal Experience Design at ThoughtWorks (2016-2018)

  • Head of Design and User Experience at TD Reply (2013-2016)

  • Design Director and Lead Designer at MetaDesign (2008-2013)

  • Designer at Claus Koch™ (2006-2008)


Throughout his career, Marcus has demonstrated a track record of driving innovation, mentoring and developing high-performing design teams, and delivering impactful solutions that have transformed businesses and enhanced user experiences.

Academic Background


Marcus holds a Bachelor's degree in Industrial Design from the University of Applied Sciences Potsdam, where he graduated with distinction and was recognized for his outstanding academic achievements.

Areas of Expertise


  • Strategic design leadership

  • Human-centered design methodology

  • User experience (UX) and interface (UI) design

  • Design system development and implementation

  • Multidisciplinary team management and collaboration

  • Design-driven innovation and digital transformation


Professional Impact


Under Marcus's leadership, Bain's design team has been instrumental in driving transformative initiatives for clients, including:
  • Redesigning the digital customer experience for a leading European bank, resulting in a 35% increase in customer satisfaction and a 20% reduction in support costs.

  • Developing a cutting-edge design system for a global technology company, enabling faster and more consistent product development across multiple business units.

  • Spearheading the design and implementation of a AI-powered workflow automation platform for a Fortune 500 manufacturing client, leading to a 25% improvement in operational efficiency.


Conclusion


With his exceptional design expertise, strategic mindset, and proven track record of driving business impact, Marcus Wacker is positioned to continue making significant contributions to Bain & Company and its clients. As the Vice President of Design, he is dedicated to fostering a culture of design excellence and leveraging human-centered design principles to help organizations navigate complex challenges and achieve sustainable growth.