Professional Summary

Professional Overview

Marcy Chandler is an experienced eCommerce and performance marketing leader with a proven track record of driving growth and optimizing digital strategies. As the Director of eCommerce & Performance Marketing at Cann, she leverages her expertise in data-driven marketing, customer acquisition, and omnichannel optimization to propel the company's online presence and profitability.

Experience Summary

Current Role

In her current role as the Director of eCommerce & Performance Marketing at Cann, Marcy is responsible for overseeing the company's entire eCommerce ecosystem, including website performance, digital marketing campaigns, and customer acquisition initiatives. She has implemented data-driven strategies that have resulted in a 35% increase in online revenue and a 25% improvement in return on ad spend within the first year of her tenure.

Career Progression

Prior to her current role, Marcy served as the Ecommerce Manager at Enervee, where she spearheaded the development and implementation of the company's first-ever ecommerce platform, leading to a 48% growth in online sales. Before that, she held various ecommerce-focused roles at LYSSÉ NEW YORK, where she successfully optimized the brand's digital marketing campaigns and improved overall website performance.

Academic Background

Marcy holds a Bachelor's degree in Marketing from Indiana University, where she graduated with Honors and was recognized for her outstanding academic achievements.

Areas of Expertise

• Ecommerce strategy and optimization

• Performance marketing and digital advertising

• Customer acquisition and retention

• Data analysis and reporting

• Cross-functional collaboration and team leadership

Professional Impact

During her tenure at Cann, Marcy has led the development and implementation of a comprehensive ecommerce roadmap that has driven significant improvements in key performance metrics, including a 35% increase in online revenue and a 25% improvement in return on ad spend. She has also spearheaded the integration of cutting-edge technologies and personalization strategies to enhance the customer experience and foster brand loyalty.

Conclusion

Marcy Chandler is a versatile and results-driven ecommerce and performance marketing professional with a proven track record of driving sustainable growth and delivering measurable business impact. With her extensive industry experience, data-driven approach, and strategic mindset, she is well-positioned to continue making significant contributions to the success of Cann and its digital initiatives.