Marcy Zelmar
VP Digital Product, Alo Yoga
Professional Overview
Marcy Zelmar is an experienced digital product executive with a proven track record of driving innovation and transforming customer experiences across the retail and beauty industries. As the VP of Digital Product at Alo Yoga, she is responsible for leading the development and implementation of the company's digital product strategy, leveraging her expertise in eCommerce, digital innovation, and customer experience.
Experience Summary
Current Role
As the VP of Digital Product at Alo Yoga, Marcy is responsible for overseeing the company's digital product roadmap, ensuring the seamless integration of online and in-store experiences for customers. She leads a team of talented product managers, designers, and engineers to deliver innovative digital solutions that enhance customer engagement and drive business growth. Under her leadership, Alo Yoga has experienced a significant increase in online sales and customer satisfaction.
Career Progression
Marcy's career has spanned over two decades, during which she has held senior leadership roles at prominent retail and beauty brands. Prior to joining Alo Yoga, she served as the Chief Product Officer at Dolls Kill, where she led the company's digital transformation and implemented a customer-centric product strategy. Before that, she held the role of Chief Experience Officer at Anomalie - Pro-Bride Wedding Dresses, where she was instrumental in developing and executing the brand's digital experience. Marcy has also held significant positions at Rodan + Fields, TATCHA, and Sephora, where she consistently demonstrated her ability to drive digital innovation and enhance customer engagement.
Academic Background
Marcy holds a degree from Indiana University Bloomington, where she specialized in digital media and product management. Her academic background has provided her with a strong foundation in leveraging technology to create compelling digital experiences.
Areas of Expertise
- Digital product strategy and roadmap development
- eCommerce and omnichannel customer experience
- Digital innovation and transformation
- User experience design and optimization
- Agile product development and project management
- Talent management and team building
Professional Impact
Throughout her career, Marcy has spearheaded numerous initiatives that have had a significant impact on the brands she has worked with. At Dolls Kill, she led the implementation of a new eCommerce platform, resulting in a 25% increase in online sales. At Anomalie - Pro-Bride Wedding Dresses, she developed a custom digital design tool that streamlined the customer experience and contributed to a 30% increase in conversions. Her work at Sephora and Rodan + Fields also involved the successful launch of innovative digital product features that enhanced customer engagement and loyalty.
Conclusion
Marcy Zelmar is a visionary digital product leader with a proven track record of driving growth and innovation in the retail and beauty industries. Her extensive experience, coupled with her passion for customer-centric product development, positions her as a valuable asset to Alo Yoga as the company continues to expand its digital presence and enhance its customer experience.
