Margaret Souther

Strategy Director

Professional Overview
Margaret Souther is an accomplished strategy executive with a proven track record of driving transformational growth for leading consumer brands. As the Strategy Director at J.Crew, she leverages her expertise in data-driven decision making, consumer insights, and innovative strategy development to spearhead the company's long-term strategic initiatives.

Experience Summary

Current Role
In her current role as Strategy Director at J.Crew, Margaret is responsible for shaping the company's strategic vision and roadmap. She works closely with cross-functional teams to analyze market trends, identify new growth opportunities, and devise data-driven strategies that align with the brand's evolving consumer demands. Under her leadership, J.Crew has achieved notable successes, including a 15% increase in digital sales and the successful launch of a new product line that has resonated with the target audience.

Career Progression
Prior to her current role, Margaret held several strategy-focused positions, including Senior Manager - Strategy at J.Crew and Manager - Global Member Growth, Lifecycle Strategy at Nike. At Nike, she played a pivotal role in developing and implementing innovative membership growth strategies, resulting in a 20% increase in active members within the first year. Earlier in her career, Margaret gained valuable experience in marketing data analytics and product marketing at Deutsche Asset Management.

Academic Background
Margaret holds an MBA from The Wharton School, where she specialized in strategic management and consumer behavior. During her time at Wharton, she completed a highly competitive internship at Nike, where she honed her expertise in consumer-centric strategy development.

Areas of Expertise

• Strategic planning and execution

• Consumer insights and market analysis

• Data-driven decision making

• Digital transformation and innovation

• Cross-functional collaboration and leadership

Professional Impact
Through her strategic leadership and analytical prowess, Margaret has consistently delivered measurable results for the organizations she has served. Her ability to bridge the gap between consumer insights, data analytics, and strategic thinking has enabled her to drive transformative change and position the companies she works with for long-term success.

Conclusion
With her exceptional strategic acumen, data-driven approach, and proven track record of success, Margaret Souther is poised to continue making a significant impact in the consumer retail industry. Her unwavering commitment to driving innovation and creating value for her clients and stakeholders makes her a valuable asset to any organization.