Margaux Reese
Senior Director, Digital Marketing and Ecommerce
Professional Overview
Margaux Reese is a seasoned digital marketing and ecommerce executive with over a decade of experience driving strategic growth and innovation for leading consumer brands. As the Senior Director of Digital Marketing and Ecommerce at Colorescience, she is responsible for overseeing the company's comprehensive digital strategy, including website optimization, search engine marketing, social media, email, and ecommerce initiatives. Margaux's expertise spans the full spectrum of digital marketing disciplines, with a proven track record of leveraging data-driven insights to deliver measurable business impact.
Experience Summary
Current Role
As the Senior Director of Digital Marketing and Ecommerce at Colorescience, Margaux is responsible for leading the company's digital transformation and ecommerce growth. She oversees a team of marketing professionals and collaborates cross-functionally to develop and execute integrated digital campaigns that drive brand awareness, customer acquisition, and online sales. Under Margaux's leadership, Colorescience has experienced a significant increase in website traffic, social media engagement, and ecommerce revenue.
Career Progression
Prior to her current role, Margaux served as the Director of Digital Marketing and Ecommerce at Colorescience, where she spearheaded the implementation of a comprehensive digital strategy that resulted in a 25% year-over-year increase in online sales. Before that, she held various digital marketing roles at leading companies such as FTD, Qdoba, and Adpearance, where she demonstrated her ability to optimize digital channels, enhance customer experiences, and drive measurable business results.
Academic Background
Margaux holds a Bachelor of Science in Communication with a focus on Public Relations from Boston University, as well as a Bachelor of Arts in Communication with specializations in Public Relations and Event Management from SKEMA Business School in France. She also completed a Baccalaureate of Science with Honors in Science from Institut Stanislas.
Areas of Expertise
- Digital marketing strategy and execution
- Ecommerce optimization and growth
- Search engine marketing and optimization
- Social media management and content creation
- Email marketing and lead generation
- Web analytics and data-driven decision making
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Margaux has been recognized for her ability to drive digital innovation and deliver measurable results for her clients and employers. At Colorescience, she has spearheaded the implementation of cutting-edge technologies and data-driven strategies that have significantly improved the company's online performance and customer experience. Margaux's industry expertise and thought leadership have also been featured in various marketing publications and industry events.
Conclusion
Margaux Reese is a dynamic and results-oriented digital marketing and ecommerce professional who has consistently demonstrated her ability to develop and execute winning strategies that drive business growth. With her deep industry knowledge, technical expertise, and strong leadership skills, Margaux is well-positioned to continue making a significant impact in the consumer products industry.
