ML

Margie Lamberth

Margie Lamberth


Vice President Of Business Development



Professional Overview


Margie Lamberth is a seasoned sales and business development executive with over 30 years of experience in the automotive and media industries. As the Vice President of Business Development at El Toro IP Targeting, she leverages her deep industry expertise to drive strategic partnerships and spearhead innovative marketing solutions for clients.

Experience Summary



Current Role


In her current role as Vice President of Business Development at El Toro IP Targeting, Margie is responsible for leading the company's business development efforts, identifying new market opportunities, and cultivating strong relationships with key partners. Her ability to understand client needs and deliver targeted, data-driven marketing strategies has been instrumental in driving the company's growth and expanding its client base.

Career Progression


Prior to joining El Toro, Margie held various sales and account management roles within the automotive industry, including serving as the National Sales Manager at AutoAlert and as a Cox Automotive National Sales Account Executive. In these positions, she consistently exceeded sales targets, developed long-lasting client relationships, and implemented successful marketing campaigns that contributed to the growth and success of her employer's business.

Margie's earlier career was focused on the media industry, where she held Account Executive roles at Sinclair Broadcast Group and Media General, leveraging her strong communication and negotiation skills to secure lucrative advertising contracts and drive revenue growth.

Academic Background


Margie holds a Bachelor's degree from the University of Alabama, where she majored in Business Administration with a focus on Marketing. Her academic achievements and strong foundation in business principles have been instrumental in shaping her successful career trajectory.

Areas of Expertise


  • Automotive industry expertise

  • Data-driven marketing strategies

  • Innovative business development practices

  • Relationship management and client retention

  • Sales leadership and team management


Professional Impact


Throughout her career, Margie has demonstrated a proven track record of driving measurable results for her employers. As the Vice President of Business Development at El Toro IP Targeting, she has been instrumental in securing several high-profile partnerships, resulting in significant revenue growth and improved brand visibility for the company. Her ability to understand client needs, develop tailored solutions, and deliver exceptional customer service has earned her a reputation as a trusted industry leader.

Conclusion


Margie Lamberth's extensive experience, industry expertise, and proven leadership make her a valuable asset to the El Toro IP Targeting team. Her commitment to driving innovation, fostering strong client relationships, and delivering measurable results positions her as a strategic and influential business development professional in the automotive and media industries.