Margie Shaw is a seasoned marketing executive and digital transformation leader with over 15 years of experience driving innovation and growth within the telecommunications industry. As the VP - Senior Director of Marketing and Digital Transformation at Exploring New Opportunities, she is responsible for spearheading the company's digital initiatives, enhancing customer experience, and aligning marketing strategies with broader business objectives.
Experience Summary
Current Role
In her current role, Margie oversees a team of marketing professionals and collaborates cross-functionally to develop and implement comprehensive digital marketing campaigns. She has been instrumental in leveraging data-driven insights to optimize the organization's online presence, improve lead generation, and increase customer engagement. Under her leadership, the digital transformation initiatives have driven significant improvements in website traffic, conversion rates, and overall marketing ROI.
Career Progression
Prior to her current position, Margie held various marketing leadership roles at Lumen Technologies, where she progressed from a Manager of Digital Marketing Strategy to the Marketing Director. In these positions, she successfully led the growth marketing team, implemented innovative e-commerce and digital marketing strategies, and contributed to the company's overall marketing and business success. Earlier in her career, Margie was the Owner and Principal Marketing Consultant at M. Shaw Marketing, where she provided strategic guidance and executed marketing campaigns for a diverse range of clients.
Academic Background
Margie holds a Bachelor of Science degree in Marketing from the University of Colorado, Denver. She is a passionate lifelong learner and has continuously expanded her knowledge and skills through various professional development programs and certifications in digital marketing, data analytics, and change management.
Areas of Expertise
- Digital marketing strategy and implementation
- E-commerce and online customer experience optimization
- Data-driven marketing analytics and performance measurement
- Cross-functional collaboration and team leadership
- Change management and digital transformation initiatives
- Omnichannel marketing and customer engagement
Professional Impact
During her tenure at Lumen Technologies, Margie led the implementation of a comprehensive digital marketing strategy that resulted in a 25% increase in website traffic and a 30% improvement in lead conversion rates. She has also been recognized for her contributions to the industry, having been invited to speak at several marketing conferences and webinars on topics such as data-driven decision-making and the integration of emerging technologies into marketing.
Conclusion
With her extensive experience, strategic mindset, and commitment to driving digital transformation, Margie Shaw is poised to continue making a significant impact in the telecommunications industry. Her ability to align marketing initiatives with broader business goals, foster cross-functional collaboration, and leverage data-driven insights makes her a valuable asset to Exploring New Opportunities as the company navigates the evolving digital landscape.
