Mari Carrasquillo
VP of Marketing & E-commerce, Miami, Florida, United States
Professional Overview
Mari Carrasquillo is an accomplished marketing and e-commerce executive with over 15 years of experience driving growth and innovation for leading consumer brands. As the VP of Marketing & E-commerce at Costa Farms, she oversees the company's integrated marketing strategies, digital initiatives, and e-commerce operations, positioning the brand for continued success in the competitive home and garden industry.
Experience Summary
Current Role
In her current role as VP of Marketing & E-commerce at Costa Farms, Mari is responsible for developing and executing comprehensive marketing plans to drive brand awareness, customer engagement, and online sales. She leads a cross-functional team in implementing innovative digital campaigns, optimizing the e-commerce platform, and analyzing data to inform strategic decision-making. Under her leadership, Costa Farms has expanded its online presence and experienced significant growth in direct-to-consumer revenue.
Career Progression
Prior to her current role, Mari served as the Sr. Director of Brand Marketing at Costa Farms, where she successfully implemented a rebranding initiative that modernized the company's visual identity and messaging. Before joining Costa Farms, she held various marketing leadership positions at Newell Brands and Jarden Consumer Solutions, where she spearheaded brand activation campaigns, product launches, and digital transformation projects. Her diverse experience across the consumer goods industry has equipped her with a deep understanding of market trends, consumer behavior, and effective marketing strategies.
Academic Background
Mari holds a Bachelor of Science in Marketing from the University of Florida, where she graduated with honors.
Areas of Expertise
- Integrated marketing strategy
- Digital marketing and e-commerce
- Brand management and positioning
- Consumer insights and data-driven decision-making
- Cross-functional team leadership and collaboration
Professional Impact
During her tenure at Costa Farms, Mari has played a pivotal role in driving the company's digital transformation and strengthening its online presence. She has led the implementation of a comprehensive e-commerce platform, resulting in a significant increase in direct-to-consumer sales and enhanced customer experience. Additionally, her strategic marketing initiatives have successfully elevated the Costa Farms brand, expanding its reach and resonance with target audiences.
Conclusion
With her extensive expertise in marketing, e-commerce, and brand management, Mari Carrasquillo is a dynamic and results-oriented leader who continues to make a significant impact in the home and garden industry. Her innovative approach, data-driven decision-making, and proven track record of driving growth make her a valuable asset to Costa Farms as the company navigates the evolving digital landscape.
