Professional Summary

Professional Overview

Mari Eskelinen is a Digital Marketing professional based in Helsinki, Finland. With a strong focus on digital strategies and data-driven marketing, she brings a wealth of expertise to her current role at CGI.

Experience Summary

Current Role

As a Digital Marketing specialist at CGI, Mari is responsible for developing and implementing effective digital marketing campaigns that drive measurable results for the organization. Her key contributions include:

• Leveraging data analytics to optimize digital marketing initiatives and improve campaign performance

• Collaborating with cross-functional teams to create engaging content and enhance the digital customer experience

• Staying up-to-date with the latest digital marketing trends and technologies to ensure the company's online presence remains competitive

Career Progression

Prior to her current role, Mari held various marketing positions within the tech industry, gradually honing her skills in digital marketing, search engine optimization, and social media strategy. Her ability to translate data insights into actionable marketing plans has been pivotal in driving business growth and increasing brand awareness for her previous employers.

Academic Background

Mari holds a Bachelor's degree in Business Administration from the University of Helsinki, with a specialization in Marketing. During her studies, she demonstrated academic excellence and participated in several marketing-focused extracurricular activities, further enhancing her practical skills and industry knowledge.

Areas of Expertise

• Digital marketing strategy and campaign management

• Search engine optimization (SEO) and search engine marketing (SEM)

• Social media marketing and community engagement

• Data analysis and performance reporting

• Cross-functional collaboration and stakeholder management

Professional Impact

Throughout her career, Mari has spearheaded several successful digital marketing initiatives that have earned her recognition within the industry. Her ability to leverage data-driven insights to optimize campaign performance has led to notable increases in web traffic, customer engagement, and revenue for her clients.

Conclusion

With her strong background in digital marketing, analytical mindset, and a proven track record of driving impactful results, Mari Eskelinen is poised to continue making valuable contributions to the success of CGI and its digital marketing efforts.