Maria Ascanio
Sales Director LatAm
Miami, Florida, United States
Professional Overview
Maria Ascanio is an accomplished sales executive with over 20 years of experience in the beauty and personal care industry. As the Sales Director LatAm at Moroccanoil, she is responsible for driving revenue growth and market expansion across Latin America. With expertise in strategic sales planning, channel management, and team leadership, Maria has a proven track record of delivering exceptional results.
Experience Summary
Current Role
As the Sales Director LatAm at Moroccanoil, Maria is responsible for leading the company's sales efforts across Latin America. In this role, she develops and implements tailored sales strategies to increase brand visibility, expand distribution channels, and maximize revenue growth. Maria has successfully launched Moroccanoil products in new markets, forging strong partnerships with key retailers and distributors. Under her leadership, the company has achieved double-digit year-over-year sales growth in the LatAm region.
Career Progression
Prior to joining Moroccanoil, Maria served as a Business Consultant at Beauty Addict LLC, where she provided strategic guidance to clients on sales optimization, marketing, and operational efficiency. She also held various sales and business development roles at L'Oréal and SalonCentric, a subsidiary of L'Oréal USA. In these positions, Maria demonstrated her ability to drive market share, enhance brand positioning, and develop high-performing sales teams.
Academic Background
Maria holds a Bachelor of Business Administration from the University of Miami, where she specialized in Marketing and International Business. She has also completed executive education programs in Sales Management and Strategic Leadership, further enhancing her industry knowledge and management capabilities.
Areas of Expertise
- Sales strategy and execution
- Channel management and distribution
- Business development and partnership building
- Team leadership and sales force optimization
- Market analysis and customer insights
- Multicultural sales and marketing
Professional Impact
Throughout her career, Maria has been recognized for her ability to consistently exceed sales targets and drive sustainable growth. She has led the successful launch of several new product lines, expanding brand presence and market share in competitive environments. Maria's industry expertise and collaborative leadership style have made her a trusted advisor to both her team and clients, positioning her as a respected thought leader in the beauty and personal care sector.
Conclusion
With her extensive experience, strategic mindset, and strong execution skills, Maria Ascanio is poised to continue driving remarkable results for Moroccanoil in the LatAm region. Her passion for the industry, coupled with her unwavering commitment to excellence, make her a valuable asset to the organization and a respected leader in the global beauty landscape.
