Professional Overview
Name: Maria Catalina Calixto Bermudez
Company: Telesign
Location: Bogotá, Distrito Capital, Colombia
Role: Sales | CpaaS & SaaS | Tech | Business Development
Experience: Over 10 years in sales, account management, and business development
Maria Catalina Calixto Bermudez is a seasoned sales professional specializing in CpaaS (Communications Platform as a Service) and SaaS (Software as a Service) at Telesign. With a robust background in information technology, cybersecurity, digital identity, antifraud measures, and engagement solutions, she plays a crucial role in driving business development and sales strategies.
Key Responsibilities and Activities
- Sales and Business Development: Actively engaged in expanding market reach and driving revenue growth for Telesign’s innovative solutions in the tech and business development spheres.
- Fraud Prevention Initiatives: Promotes Telesign's Verify Plus solution, which aids in preventing fake users without sacrificing growth. This solution is vital for CTOs of startups and small to medium-sized businesses.
- Thought Leadership: Regularly posts on LinkedIn about the importance of secure onboarding processes, efficient fraud detection, and the impact of digital fraud on businesses.
Achievements and Recognitions
- Awards: Under her tenure, Telesign was named the "Best Fraud Solution Against Artificially Generated Traffic/Artificially Inflated Traffic" by the Telco Innovation Future Digital Awards program, organized by Juniper Research (Jan 29, 2024). This accolade signifies Telesign’s leadership in combating digital fraud.
- Significant Product Launches: Involved in launching updated company signage and promoting the company's mission to create a safer digital world. As seen in the unveiling at their Marina del Rey headquarters (Apr 12, 2024).
Relevant Publications and Statements
- Combatting Digital Fraud: Maria has emphasized the critical need for efficient and accurate fraud detection in financial organizations, highlighting both the importance and value of such measures.
- Example posts:
- [Preventing fake users without sacrificing growth](https://www.linkedin.com/posts/mariacatalinacalixtob_preventing-fake-users-without-sacrificing-activity-7156645757800841216-rt4P)
- [Telesign named "Best Fraud Solution"](https://www.linkedin.com/posts/mariacatalinacalixtob_telesign-was-named-the-best-fraud-solution-activity-7157748018442551296-kIHH)
- [Current trends in application-to-person messaging](https://www.linkedin.com/posts/mariacatalinacalixtob_current-trends-in-application-to-person-activity-7153401307574255619-36Vs)
Education
- Pontificia Universidad Javeriana: Maria holds a degree from this prestigious institution, further solidifying her academic background in her field of expertise.
Conclusion
Maria Catalina Calixto Bermudez is a dynamic and influential leader at Telesign, driving forward significant advancements in digital security and fraud prevention. Her extensive experience and strategic insights make her a pivotal contact for initiatives related to sales, technology adoption, and business development. Her active engagement on platforms like LinkedIn underscores her commitment to promoting Telesign's innovative solutions and thought leadership within the tech industry.
