Maria Betances

Vice President, B2C Marketing - FIFA World Cup 26™, On Location

Professional Overview

Maria Betances is an accomplished marketing executive with over 20 years of experience driving growth and revenue for leading consumer brands. As the Vice President of B2C Marketing for the FIFA World Cup 26™ at On Location, she is responsible for overseeing the development and execution of innovative marketing strategies to engage fans and drive ticket and hospitality sales globally. With a proven track record in subscription, acquisition, and retention marketing, Maria brings a deep understanding of the media and entertainment industry to her role.

Experience Summary

Current Role

As the Vice President of B2C Marketing for the FIFA World Cup 26™, Maria is spearheading the development and implementation of comprehensive marketing campaigns to promote ticket sales, hospitality packages, and fan engagement initiatives. She collaborates closely with the broader On Location team to align marketing efforts with the overall strategic vision for the tournament, ensuring a cohesive and impactful brand presence.

Career Progression

Prior to her current role, Maria held several senior marketing positions at Condé Nast, where she served as the Global Consumer Revenue Executive Director for VOGUE and the Executive Director of Consumer Marketing for Vogue, Allure Beauty Box, Allure, GQ, and GQ Best Stuff Box. In these roles, she was instrumental in driving subscriber growth, customer retention, and revenue optimization across the company's flagship consumer brands.

Earlier in her career, Maria held marketing and consulting roles at Time Inc. and Sesame Workshop, where she developed expertise in audience segmentation, digital marketing, and data-driven campaign optimization.

Academic Background

Maria holds a Bachelor of Arts degree in Media Arts and Communications from Long Island University, where she honed her strategic thinking and creative problem-solving skills.

Areas of Expertise

• Consumer marketing and brand strategy

• Subscription and retention marketing

• Digital and omnichannel campaign management

• Data-driven decision making and performance analytics

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Maria has demonstrated her ability to drive measurable business results. While at Condé Nast, she spearheaded initiatives that resulted in a 15% increase in digital subscriber growth and a 20% improvement in customer retention rates for the Vogue and Allure brands.

In her current role at On Location, Maria has leveraged her deep understanding of the sports and entertainment industry to develop targeted marketing campaigns that have contributed to the successful launch of the FIFA World Cup 26™ hospitality program, helping to secure over 75% of available packages in the first phase of sales.

Conclusion

With her extensive experience, strategic mindset, and proven track record of success, Maria Betances is a dynamic marketing leader poised to make a significant impact on the FIFA World Cup 26™ and the broader sports and entertainment industry. Her ability to translate complex data into actionable insights, coupled with her collaborative approach and innovative thinking, position her as a valuable asset to any organization.