Professional Summary

Professional Overview

Maria Civitate is an accomplished Global Digital Director for the SNKRS Platform Marketing team at Nike. With a strong background in consumer marketing and digital strategy, she brings a wealth of expertise in driving innovative digital campaigns and enhancing brand engagement across the SNKRS and NBHD platforms.

Experience Summary

Current Role

As the Global Digital Director for the SNKRS Platform Marketing team at Nike, Maria is responsible for spearheading the strategic development and execution of digital initiatives that drive growth and engagement for the SNKRS platform. In this role, she oversees cross-functional teams to deliver seamless user experiences, optimize digital content, and leverage data-driven insights to inform marketing strategies.

Career Progression

Prior to her current role, Maria held several leadership positions within Nike, including Consumer Marketing Director for SNKRS North America and Global Manager for SNKRS + NBHD at the Jordan Brand. In these roles, she demonstrated her ability to drive impactful marketing campaigns, strengthen brand loyalty, and expand the reach of Nike's digital platforms. Before joining Nike, Maria gained valuable experience in client engagement and account management at agencies such as Secret Fort and VML.

Academic Background

Maria holds a Bachelor's degree from the University of Missouri, where she developed a strong foundation in marketing and digital strategy.

Areas of Expertise

• Digital marketing strategy and execution

• Consumer segmentation and data-driven insights

• Campaign planning and optimization

• Cross-functional team leadership and collaboration

• Driving innovation and enhancing user experiences

Professional Impact

Throughout her career, Maria has played a pivotal role in shaping the digital marketing landscape for Nike's SNKRS platform. Her strategic vision and data-driven approach have led to the successful launch of several high-profile campaigns, resulting in increased brand awareness, customer engagement, and ultimately, revenue growth.

Conclusion

With her deep understanding of the digital landscape, proven track record of success, and a passion for driving innovation, Maria Civitate is well-positioned to continue making a significant impact on the SNKRS platform and the broader Nike brand.