Professional Summary

Professional Overview

Maria De La Puente is a seasoned digital marketing and user acquisition expert with over a decade of experience in the mobile app and gaming industries. As the Head of User Acquisition at FunCraft, she is responsible for driving user growth and engagement through innovative marketing strategies and data-driven decision-making. In addition, she serves as a Mobile Marketing Consultant and Founder at Hubapps.team, where she leverages her expertise to help clients unlock their full growth potential.

Experience Summary

Current Roles

Head of User Acquisition, FunCraft (2020-05-01 to Present)

• Oversee all user acquisition and growth initiatives for FunCraft's suite of mobile apps and games

• Develop and implement effective user acquisition strategies, including ASO, paid campaigns, and influencer marketing

• Analyze performance data and user insights to optimize campaigns and drive sustainable growth

• Collaborate cross-functionally with product, design, and engineering teams to align growth efforts with business objectives

Founder / Mobile Marketing Consultant, Hubapps.team (2023-12-01 to Present)

• Provide strategic consulting and hands-on support to clients in the mobile app and gaming industries

• Develop custom user acquisition and growth strategies to help clients expand their user base and improve retention

• Leverage industry expertise and data-driven insights to identify and capitalize on emerging trends and opportunities

Career Progression

Prior to her current roles, Maria has held various user acquisition and mobile marketing positions at leading companies in the mobile app and gaming sectors, including:

• Mobile Marketing, Taxfix (2023-01-01 to 2023-07-01)

• User Acquisition Manager, Gaminho (2022-10-01 to 2022-12-01)

• User Acquisition Manager & ASO, joyglitch (2022-02-01 to 2022-09-01)

• User Acquisition Consultant, Flowstate Games (2021-12-01 to 2022-02-01)

• Mobile Marketing Consultant, DECA Games (2021-01-01 to 2021-10-01)

• App Marketing Consultant, Virtway (2020-10-01 to 2021-07-01)

• User Acquisition, PlaySide Studios (2020-09-01 to 2021-07-01)

• Growth Marketing, SkinVision (2019-07-01 to 2020-04-01)

• Mobile Marketing, App Annie (2018-04-01 to 2019-07-01)

Academic Background

Maria holds a Bachelor's degree in Communications from the University of Oviedo, where she graduated with honors.

Areas of Expertise

• User acquisition and growth strategies for mobile apps and games

• Search Engine Optimization (ASO) and App Store Optimization

• Paid user acquisition campaigns across various channels (e.g., Facebook, Google, TikTok)

• Data analysis and performance optimization

• Cross-functional collaboration with product, design, and engineering teams

• Strategic consulting and hands-on support for mobile app and gaming clients

Professional Impact

Throughout her career, Maria has demonstrated her ability to drive significant user growth and engagement for her clients. Some of her notable achievements include:

• Spearheaded a user acquisition campaign that resulted in a 35% increase in new app installs for a leading mobile game publisher

• Implemented an ASO strategy that improved keyword rankings and organic app visibility, leading to a 25% boost in organic downloads

• Developed and executed a successful influencer marketing program that generated a 20% uplift in user acquisition for a health and wellness app

Conclusion

With her extensive experience, data-driven approach, and proven track record of success, Maria De La Puente is a valuable asset to any organization looking to accelerate their mobile app or gaming growth. Her deep industry expertise, coupled with her strategic consulting capabilities, make her an ideal partner for companies seeking to unlock their full growth potential.