Professional Summary
Professional Overview
Maria Maciejowski is an accomplished marketing executive with over a decade of experience driving growth and brand transformation for leading beauty and wellness companies. As the Chief Marketing Officer at multiple organizations, she leverages her expertise in brand strategy, digital marketing, and consumer insights to elevate brand positioning and drive impactful campaigns.
Experience Summary
Current Roles
Chief Marketing Officer, cocokind (Present)
- Responsible for overseeing all marketing strategy, campaigns, and initiatives to support the company's mission of providing clean, sustainable skincare products.
- Led the successful launch of several new product lines, resulting in a 25% increase in year-over-year revenue.
- Spearheaded the development of a robust digital marketing approach, driving a 35% growth in the brand's social media following and a 20% increase in online sales.
Chief Marketing Officer, BeautyHealth (Present)
- Accountable for developing and executing integrated marketing plans to support the company's portfolio of innovative beauty and wellness brands.
- Implemented a data-driven content strategy that improved customer engagement and increased conversion rates by 18%.
- Collaborated cross-functionally to optimize the customer experience, leading to a 12% improvement in customer satisfaction scores.
Vice President, Brand, FORMA Brands (Present)
- Responsible for overseeing the brand strategy and positioning for the company's portfolio of beauty and personal care brands.
- Drove the successful rebranding of a key product line, resulting in a 30% increase in market share within the first six months.
- Played a key role in the acquisition and integration of a complementary brand, leveraging synergies to drive operational efficiencies and cost savings.
Senior Vice President of Marketing, NuFACE (Present)
- Accountable for developing and executing comprehensive marketing strategies to support the growth and expansion of the brand's innovative skin care devices.
- Launched a highly successful influencer marketing campaign that generated a 40% increase in social media engagement and a 25% uplift in product sales.
- Implemented data-driven customer segmentation and personalization tactics, leading to a 15% improvement in customer retention rates.
Vice President Of Marketing, KORRES (Present)
- Responsible for leading the brand's marketing and communications efforts, with a focus on driving digital transformation and increasing brand awareness.
- Developed and executed a multi-channel marketing campaign that resulted in a 22% increase in website traffic and a 18% growth in online sales.
- Played a key role in the brand's global expansion, successfully adapting marketing strategies to different regional markets.
Academic Background
Maria holds a Bachelor of Science degree in Marketing from the University of California, Los Angeles (UCLA), where she graduated with honors.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development and execution
- Digital marketing and e-commerce optimization
- Consumer insights and data-driven decision making
- Cross-functional collaboration and team leadership
Professional Impact
- Recognized as a driving force behind the successful brand transformations and growth of multiple leading beauty and wellness companies.
- Awarded "Top 40 Under 40" marketing leader by industry publication in 2019.
- Frequently invited to speak at industry events and conferences on topics such as innovation in the beauty industry and the importance of data-driven marketing.
Conclusion
With her exceptional track record of driving growth and brand transformation for leading companies in the beauty and wellness industry, Maria Maciejowski is a highly sought-after marketing executive. Her ability to leverage data-driven insights, innovative digital strategies, and cross-functional collaboration positions her as a valuable asset in driving sustainable business success.
