Professional Summary
Professional Overview
Maria Moreno is a seasoned Marketing Automation Specialist with over 15 years of experience in digital marketing and performance optimization. She excels at leveraging marketing automation tools and data-driven strategies to drive measurable results for clients across various industries.
Experience Summary
Current Role
As a Marketing Automation Specialist at Iris Media, Maria is responsible for developing and implementing advanced marketing automation campaigns that optimize lead generation, customer engagement, and overall marketing performance. She utilizes her expertise in platforms like HubSpot, Marketo, and Salesforce to automate complex workflows, personalize customer journeys, and analyze campaign analytics to drive continuous improvement.
Career Progression
Prior to her current role, Maria held positions as a Client Service Manager at T2O media, Head of Performance at Glimmer Media SL and Impacting SL, and Marketing Consultant at Club Santa Mónica. Throughout her career, she has consistently demonstrated a talent for translating complex marketing challenges into targeted, technology-enabled solutions that deliver tangible business impact.
Academic Background
Maria holds a Bachelor's degree in Marketing from the Complutense University of Madrid, where she graduated with distinction.
Areas of Expertise
- Marketing automation strategy and implementation
- Lead generation and customer lifecycle optimization
- Data analysis and performance reporting
- Multichannel campaign orchestration
- Conversion rate optimization and A/B testing
- Cross-functional collaboration and stakeholder management
Professional Impact
During her tenure at Glimmer Media SL, Maria played a pivotal role in launching a new marketing automation program that resulted in a 28% increase in lead conversion rates and a 35% improvement in customer retention. Her innovative approaches and data-driven decision-making have consistently earned her recognition as a trusted marketing automation advisor within her industry.
Conclusion
With her extensive experience, technical expertise, and proven track record of driving measurable results, Maria Moreno is a valuable asset to any organization seeking to optimize its marketing automation capabilities and achieve sustainable growth.
