Professional Overview
Maria Muntaner is an experienced marketing executive with a proven track record of driving brand growth and innovation across the fashion and retail industries. As the Chief Marketing Officer at Pronovias, she is responsible for leading the company's global marketing strategy and overseeing brand development, digital transformation, and customer engagement initiatives.
Experience Summary
Current Role
As the CMO of Pronovias, Maria is spearheading the brand's digital-first marketing approach to enhance the customer experience and expand its international presence. She has been instrumental in developing data-driven campaigns that have resulted in increased brand visibility and improved marketing return on investment.
Career Progression
Prior to joining Pronovias, Maria co-founded two successful startups, CATHERINE & MERCEDES and Coffeecard, where she served as the Chief Marketing Officer and played a pivotal role in establishing their brand identities, driving user acquisition, and scaling their operations. She also held various marketing leadership roles at global fashion brand Desigual, where she managed the company's global brand marketing strategy and played a key role in implementing innovative digital initiatives.
Academic Background
Maria holds a Bachelor's degree in Business Administration from the University of Barcelona and a Master's degree in Marketing from ESADE Business School. She has also completed executive education programs at prestigious institutions such as the Wharton School of the University of Pennsylvania.
Areas of Expertise
- Brand strategy and development
- Digital marketing and e-commerce
- Customer experience optimization
- Data-driven marketing and analytics
- Startup growth and scaling
- Cross-functional team leadership
Professional Impact
During her time at Desigual, Maria led the implementation of the brand's first global e-commerce platform, which resulted in a 30% increase in online sales. As the co-founder and CMO of Coffeecard, she spearheaded the development of a groundbreaking mobile app that revolutionized the way customers purchased and experienced their daily coffee, leading to a 50% growth in user engagement.
Conclusion
With her extensive experience in the fashion and retail industries, Maria Muntaner is a versatile marketing leader who excels at driving brand innovation, leveraging data-driven insights, and delivering measurable business impact. In her current role at Pronovias, she is poised to further elevate the brand's digital presence and enhance the customer experience, positioning the company for continued growth and success.
