MC

Maria Speranza Camp

Maria Speranza-Camp


Senior Director, Wholesale Marketing & eCommerce



Professional Overview
Maria Speranza-Camp is a seasoned marketing and eCommerce executive with over 15 years of experience driving digital innovation and growth strategies for leading consumer brands. As the Senior Director of Wholesale Marketing & eCommerce at Ariat International, she is responsible for spearheading the company's omnichannel marketing initiatives and optimizing its wholesale eCommerce operations to enhance brand visibility and customer engagement.

Experience Summary

Current Role
In her current role at Ariat International, Maria oversees a team of digital marketers, content creators, and eCommerce specialists to develop and execute cohesive brand campaigns that resonate with the company's wholesale partners and end-consumers. She is instrumental in driving the company's eCommerce strategy, leveraging data-driven insights to optimize the digital shopping experience and boost online sales. Under her leadership, Ariat's wholesale eCommerce channel has experienced a 28% year-over-year growth in revenue.

Career Progression
Prior to her current role, Maria held various leadership positions in the digital marketing and eCommerce space. As the Director of Wholesale eCommerce and Digital Marketing at Ariat, she was responsible for implementing a comprehensive digital transformation strategy that integrated the company's online and offline sales channels. Before that, she served as the Director of Digital Lifestyle Marketing, where she spearheaded innovative content marketing initiatives that elevated Ariat's brand awareness and engagement across its target consumer segments.

Earlier in her career, Maria honed her skills in digital marketing and branded content at VaynerMedia and EQAL, where she managed high-profile campaigns and developed cutting-edge social media strategies for clients in the consumer retail and lifestyle industries.

Academic Background
Maria holds a Bachelor of Arts degree in Communications and Media Studies from the University of California, Berkeley, where she graduated with Honors.

Areas of Expertise
  • Omnichannel marketing strategy and execution

  • Wholesale eCommerce optimization and digital transformation

  • Content marketing and social media management

  • Data-driven decision making and performance measurement

  • Cross-functional team leadership and collaboration


Professional Impact
Throughout her career, Maria has demonstrated a proven track record of driving business growth and delivering measurable results for her clients and employers. At Ariat, she has played a pivotal role in expanding the company's wholesale eCommerce presence, optimizing the digital shopping experience, and strengthening the brand's connection with its wholesale partners and end-consumers.

Conclusion
With her extensive expertise in digital marketing, eCommerce, and consumer engagement, Maria Speranza-Camp is a valuable asset to any organization looking to leverage the power of integrated, data-driven marketing strategies to achieve sustainable growth and competitive advantage.