Mariah Macinnes

Versatile Creative Professional and Visionary Photographer

Professional Overview
Mariah Macinnes is a multifaceted creative professional with extensive expertise in fashion design, photography, and visual storytelling. As the Director of Photography and Creative at The J. Peterman Company, she leverages her exceptional technical skills and artistic vision to craft captivating visual content that elevates the brand's aesthetic and engages its audience.

Experience Summary

Current Role
As the Director of Photography and Creative at The J. Peterman Company, Mariah is responsible for leading the visual direction and photographic strategy for the brand. She collaborates closely with the marketing and design teams to conceptualize and execute impactful visual campaigns that showcase the company's high-quality products and evoke the brand's unique, vintage-inspired aesthetic. Mariah's keen eye for detail, artistic flair, and technical proficiency have been instrumental in driving the brand's visual identity and enhancing its online and offline presence.

Career Progression
Alongside her role at The J. Peterman Company, Mariah maintains her own fashion design and photography businesses, Mariahmac Designs and Mariahmac Photography, which she has nurtured since 2006 and 2020, respectively. Through these ventures, she has honed her skills in creating bespoke fashion pieces and capturing visually striking imagery that has earned her a reputation as a rising talent in the industry. Prior to her current positions, Mariah gained valuable experience as a Store Manager at Chuck & Don's Pet Food & Supplies, where she developed strong leadership and customer service skills.

Academic Background
Mariah holds a Bachelor of Fine Arts degree, with a focus on Photography and Fashion Design, from the University of Minnesota. Her academic background has provided her with a solid foundation in visual arts, design principles, and technical photography skills, which she seamlessly applies in her professional endeavors.

Areas of Expertise

• Fashion design and garment construction

• Conceptual and editorial photography

• Visual storytelling and brand identity development

• Skilled in Adobe Creative Suite and digital imaging software

• Proficient in managing creative teams and projects

Professional Impact
Throughout her career, Mariah has made significant contributions to the fashion and photography industries. Her work has been featured in numerous fashion editorials and online publications, showcasing her ability to capture the essence of a brand or concept through her unique visual style. As the Director of Photography and Creative at The J. Peterman Company, Mariah has been instrumental in elevating the brand's visual presence and driving its digital marketing initiatives, resulting in increased engagement and sales.

Conclusion
Mariah Macinnes is a versatile and accomplished creative professional who seamlessly combines her expertise in fashion design, photography, and visual storytelling to create captivating and impactful work. With a passion for her craft and a proven track record of success, Mariah is poised to continue making a lasting impact in the industry and driving the success of the brands and clients she collaborates with.