Mariana Araujo

Gerente de Marketing | Growth Strategist | Digital Marketing Specialist

Professional Overview

Mariana Araujo is an accomplished marketing professional with extensive experience in driving growth and optimizing digital marketing strategies. As the Gerente de Marketing at Nibo, she is responsible for leading the company's marketing initiatives, leveraging her expertise in growth hacking, SEO, SEM, and inbound marketing to propel the brand's online presence and customer acquisition.

Experience Summary

Current Role

Gerente de Marketing, Nibo (2024-01-01 to Present)

• Developing and executing the company's comprehensive marketing strategy, encompassing brand positioning, content creation, and digital channel optimization

• Implementing data-driven growth tactics to enhance customer acquisition and retention, resulting in a significant increase in lead generation and conversions

• Collaborating cross-functionally with the sales, product, and customer success teams to align marketing efforts and drive overall business growth

Career Progression

Head Of Growth | Sales and Marketing Manager | Growth Manager | Growth Hacker, Rabbot (2019-07-01 to 2023-01-01)

• Spearheaded the company's growth strategy, leading a team of marketing and sales professionals to drive user acquisition, retention, and revenue expansion

• Implemented cutting-edge growth hacking techniques, including A/B testing, SEO optimization, and targeted digital campaigns, resulting in a 45% increase in website traffic and a 32% boost in conversion rates

• Developed and executed successful inbound marketing campaigns, leveraging content marketing, social media, and lead nurturing strategies to position the brand as an industry thought leader

Growth Manager | Marketing Manager | Inbound Marketing | SEO | SEM, Netshow.me (2017-03-01 to 2019-01-01)

• Managed the company's digital marketing efforts, optimizing the website's SEO, implementing effective SEM campaigns, and overseeing the development of engaging content to attract and nurture leads

• Collaborated with the product and engineering teams to enhance the user experience and align marketing initiatives with the overall business objectives

Co-Founder | Growth Marketing Specialist | SEO | SEM | Growth Hacker, Agência Publead (2015-03-01 to 2018-01-01)

• Co-founded a digital marketing agency, spearheading the development of innovative growth strategies for clients across various industries

• Specialized in growth hacking, SEO, and SEM, delivering measurable results that enabled clients to achieve their marketing goals and scale their businesses

Academic Background

Mariana holds a Bachelor's degree in Marketing from the Universidade de São Paulo, where she graduated with Honors and was recognized for her exceptional academic performance.

Areas of Expertise

• Growth Hacking and Digital Marketing Strategy

• Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

• Inbound Marketing and Lead Generation

• Data-driven Marketing Analytics and Reporting

• Cross-functional Collaboration and Team Leadership

Professional Impact

• Implemented a comprehensive digital marketing strategy that drove a 35% increase in website traffic and a 25% improvement in conversion rates for a leading e-commerce client

• Spearheaded the development and execution of a successful content marketing campaign that positioned a B2B software company as an industry thought leader, resulting in a 48% boost in lead generation

• Leveraged advanced growth hacking techniques to help a startup achieve a 65% increase in user acquisition and a 40% improvement in user retention within the first 12 months of engagement

Conclusion

With a proven track record of delivering impactful marketing solutions and driving growth for both startups and established organizations, Mariana Araujo is a dynamic and results-oriented marketing professional. Her deep expertise in digital marketing, growth hacking, and data-driven decision-making, combined with her strong leadership and cross-functional collaboration skills, make her a valuable asset in any organization seeking to elevate its brand, acquire and retain customers, and achieve sustainable growth.