Mariana Cerone

Head of Marketing, Products & CX - Comex Member, Up Brasil

Professional Overview
Mariana Cerone is an experienced marketing and consumer strategy professional with a strong track record of driving growth, innovation, and customer experience transformation. As the Head of Marketing, Products & CX - Comex Member at Up Brasil, she oversees the development and execution of strategic marketing initiatives, product management, and customer experience optimization across the organization.

Experience Summary

Current Role
In her current role at Up Brasil, Mariana is responsible for developing and implementing integrated marketing strategies to support the company's product portfolio and drive customer engagement. She is a key member of the Comex (Executive Committee), providing strategic counsel and leadership to cross-functional teams. Under her guidance, Up Brasil has seen significant improvements in customer satisfaction, brand perception, and revenue growth.

Career Progression
Prior to joining Up Brasil, Mariana held several senior positions in the consumer goods and telecommunications industries. As the Head of Consumer Strategy at Sodexo Benefits and Rewards Services, she led the development and execution of holistic consumer-centric strategies, resulting in increased market share and customer loyalty. Earlier in her career, Mariana served as the Gerente Senior de Omnicanalidade at Via Varejo SA, where she spearheaded the company's omnichannel transformation, and as a Marketing Manager and Innovation Manager at Telefônica Brasil, where she drove innovative product and service initiatives.

Academic Background
Mariana holds a degree in Business Administration from ESPM Escola Superior de Propaganda e Marketing, where she also currently serves as a Professor, sharing her industry expertise with the next generation of marketing professionals.

Areas of Expertise

• Strategic marketing and product management

• Customer experience design and optimization

• Omnichannel and digital transformation

• Consumer insights and market research

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Mariana has demonstrated a strong ability to identify and capitalize on market opportunities, drive innovation, and deliver measurable results. Her contributions have been recognized industry-wide, and she is known for her ability to transform businesses and elevate the customer experience.

Conclusion
Mariana Cerone is a dynamic and results-oriented marketing and consumer strategy professional with a proven track record of success. In her current role at Up Brasil, she continues to drive transformative change and deliver exceptional value to the organization and its customers. With her deep industry expertise, strategic vision, and collaborative leadership style, Mariana is poised to help Up Brasil achieve continued growth and success.