Mariana Cortes

Head of Sales Operations at Cobre

Professional Overview
Mariana Cortes is an experienced sales operations and business leader with a successful track record spanning the hospitality, financial services, and digital marketing industries. As the Head of Sales Operations at Cobre, she leverages her expertise in driving operational efficiency, implementing data-driven strategies, and aligning cross-functional teams to support the company's sales growth initiatives.

Experience Summary

Current Role
In her current role as the Head of Sales Operations at Cobre, Mariana is responsible for overseeing the company's sales operations, including forecasting, pipeline management, and KPI tracking. She has been instrumental in streamlining sales processes, optimizing resource allocation, and implementing data-driven decision-making tools to enhance the sales team's productivity and effectiveness. Under her leadership, Cobre's sales operations have achieved a 25% improvement in lead conversion rates and a 20% increase in sales revenue.

Career Progression
Prior to joining Cobre, Mariana served as the COO at Club del 1%, where she spearheaded the optimization of operational workflows and the implementation of data-driven performance management systems. Earlier in her career, she held various leadership positions at Ayenda Hoteles, a budget hotel chain, where she successfully led the company's expansion into Peru and significantly improved customer satisfaction and retention rates. Mariana's diverse background also includes roles in marketing, communications, and customer success at GRUPO INVERTRONICA and Nuclear Agencia Digital.

Academic Background
Mariana holds a Bachelor's degree in Business Administration from the University of Mexico, where she graduated with Honors. She has also completed executive education programs in Sales Operations and Strategic Leadership from leading business schools.

Areas of Expertise

• Sales operations management

• Data-driven decision making

• Process optimization and automation

• Cross-functional team leadership

• Strategic planning and execution

• Hospitality and financial services industry knowledge

Professional Impact
Throughout her career, Mariana has demonstrated her ability to drive tangible business results. At Ayenda Hoteles, she spearheaded the successful expansion into Peru, which led to a 35% increase in market share within the first two years. As the Head of Customer Success, she implemented a proactive customer engagement strategy that resulted in a 15% reduction in churn rate. At Cobre, her strategic leadership in sales operations has contributed to the company's consistent revenue growth and improved profitability.

Conclusion
Mariana Cortes is a versatile and results-oriented business leader with a proven track record of driving operational excellence and sales growth. With her deep industry expertise, data-driven approach, and strong cross-functional collaboration skills, she is poised to continue making a significant impact in her role as the Head of Sales Operations at Cobre.