Mariana Flores Sosa
Director of Marketing and Brand Strategy
New York, NY, United States
Professional Overview
Mariana Flores Sosa is an accomplished marketing and brand strategy professional with extensive experience in the fashion and luxury retail industries. As the Director of Marketing and Brand Strategy at David Webb, she is responsible for developing and executing innovative marketing campaigns that drive brand awareness, engagement, and revenue growth.
Experience Summary
Current Role
Mariana currently serves as the Director of Marketing and Brand Strategy at David Webb, a renowned fine jewelry brand. In this role, she oversees the development and implementation of the company's integrated marketing strategies, focusing on digital platforms, content creation, and brand partnerships to enhance the customer experience and strengthen the brand's position in the market.
Career Progression
Prior to her current role, Mariana held various marketing and digital leadership positions, including Director of Digital at David Webb, Senior Marketing Manager at Mignonne Gavigan, and Digital Marketing Manager at both The Webster and TRUSS NYC. She has also co-founded her own brand consulting firm, Brand Projects, where she provided strategic advisory services to clients in the fashion and luxury sectors.
Throughout her career, Mariana has demonstrated a talent for driving digital transformation, optimizing marketing campaigns, and fostering strong brand identities. Her ability to blend creative and analytical approaches has enabled her to deliver measurable results and drive significant growth for the organizations she has served.
Academic Background
Mariana holds a Bachelor of Fine Arts (B.F.A.) in Fashion Marketing and Management from the Savannah College of Art and Design, where she honed her skills in brand strategy, consumer behavior, and digital marketing.
Areas of Expertise
- Integrated marketing strategy development and implementation
- Digital marketing and social media optimization
- Brand identity and positioning
- Content creation and storytelling
- Influencer and partnership program management
- Data-driven decision making and analytics
Professional Impact
During her tenure at David Webb, Mariana has successfully spearheaded the brand's digital transformation, implementing innovative marketing strategies that have resulted in a significant increase in online sales and customer engagement. She has also played a pivotal role in developing influential brand partnerships and captivating content campaigns that have elevated the brand's presence and reputation within the luxury jewelry market.
Conclusion
With her deep understanding of the fashion and luxury industries, coupled with her proven track record of driving strategic marketing initiatives, Mariana Flores Sosa is a highly valuable asset to any organization seeking to elevate its brand, enhance its customer experience, and achieve sustainable growth.
