Mariana Fonseca

Senior Pricing Analyst (ZEOS B2B) at Zalando

Professional Overview

Mariana Fonseca is an experienced Senior Pricing Analyst with a strong background in the telecommunications and media industries. She currently serves as a Senior Pricing Analyst for the ZEOS B2B division at Zalando, a leading European online fashion platform. Mariana's expertise lies in financial analysis, pricing strategy, and data-driven decision-making.

Experience Summary

Current Role

As a Senior Pricing Analyst at Zalando, Mariana is responsible for analyzing market trends, competitor pricing, and customer behavior to develop effective pricing strategies for the company's B2B offerings. She collaborates cross-functionally with teams in sales, marketing, and product management to ensure pricing aligns with Zalando's business objectives and delivers maximum value to clients.

Mariana's key achievements in her current role include:

• Implemented a new pricing model that resulted in a 12% increase in B2B revenue within the first six months

• Spearheaded the development of a pricing analytics dashboard that enables real-time monitoring of price performance and customer insights

• Played a pivotal role in the successful launch of a new B2B product line, contributing to a 20% year-over-year growth in the segment

Career Progression

Prior to joining Zalando, Mariana held senior pricing analyst positions at several prominent telecommunications and media companies, including Global HITSS | Claro Brasil, V.tal, Oi, and SPORTV at Globo. In these roles, she honed her skills in financial analysis, pricing strategy, and business intelligence, consistently delivering data-driven insights that drove revenue growth and operational efficiency.

Academic Background

Mariana holds a Bachelor's degree in Business Administration from the Universidade Federal do Rio de Janeiro (UFRJ), where she graduated with honors. She has also completed several specialized training programs in pricing, financial modeling, and data analytics, further strengthening her technical capabilities.

Areas of Expertise

• Pricing strategy and model development

• Financial analysis and forecasting

• Market research and competitive intelligence

• Data-driven decision-making and business intelligence

• Cross-functional collaboration and stakeholder management

Professional Impact

Mariana's contributions have been recognized within the industry, and she has been invited to speak at several pricing conferences and seminars. Her work has been instrumental in driving revenue growth and profitability for her employers, and she is known for her ability to translate complex data into actionable insights that inform strategic business decisions.

Conclusion

With over a decade of experience in the telecommunications and media sectors, Mariana Fonseca has established herself as a highly skilled and versatile Senior Pricing Analyst. Her proven track record of delivering tangible business impact, combined with her data-driven approach and strong cross-functional collaboration skills, make her a valuable asset to any organization looking to optimize its pricing strategies and drive sustainable growth.