Professional Summary
Professional Overview
Mariana Ocampo Osorio is a accomplished Shopper Marketing Specialist with extensive experience in driving effective in-store marketing strategies and campaigns. With a strong background in the consumer goods industry, she excels at leveraging shopper insights to develop impactful retail solutions that enhance brand visibility and drive sales.
Experience Summary
Current Role
Mariana currently serves as a Shopper Marketing Specialist at Kenvue, where she is responsible for developing and executing innovative shopper marketing programs. In this role, she collaborates cross-functionally to analyze shopper data, identify growth opportunities, and craft tailored in-store campaigns that deliver measurable results.
Career Progression
Prior to her current position, Mariana held various roles within the Shopper Marketing team at Johnson & Johnson, progressing from a Trainee to a JR. Specialist and ultimately a Shopper Marketing Specialist. Throughout her tenure, she demonstrated a keen ability to translate consumer insights into effective retail initiatives, driving increased brand engagement and sales performance.
Mariana's earlier experience includes a Practicante de mercadeo role at Unicentro cali, where she gained valuable exposure to the retail environment and honed her skills in shopper analytics and merchandising.
Academic Background
Mariana holds a Bachelor's degree in Marketing from Universidad ICESI, where she also served as a Monitor de mercadeo institucional, showcasing her academic excellence and passion for the field.
Areas of Expertise
- Shopper marketing strategy and execution
- Retail analytics and performance optimization
- In-store activation and merchandising
- Cross-functional collaboration and stakeholder management
- Campaign planning and implementation
- Leveraging shopper insights to drive business impact
Professional Impact
Throughout her career, Mariana has demonstrated a proven track record of delivering impactful shopper marketing initiatives. In her previous role at Johnson & Johnson, she spearheaded the development and implementation of a highly successful in-store promotional campaign that resulted in a 15% increase in sales for the targeted product line.
Conclusion
Mariana Ocampo Osorio is a versatile and driven Shopper Marketing Specialist with a strong passion for driving measurable growth through innovative retail strategies. Her extensive industry experience, coupled with her analytical acumen and creative problem-solving skills, make her a valuable asset to any organization seeking to enhance their in-store presence and drive customer engagement.
