Mariana Ripoll - Seasoned Marketing Executive Driving Growth and Innovation

Professional Overview

Mariana Ripoll is a versatile and accomplished marketing executive with over 15 years of experience driving business growth and transformation across the retail and consumer goods industries. As the Chief Marketing Officer (CMO) at Diners Club del Ecuador, she leverages her deep expertise in brand strategy, digital marketing, and customer experience to propel the company's market positioning and revenue generation.

Experience Summary

Current Role

As the CMO of Diners Club del Ecuador since May 2022, Mariana is responsible for leading the company's comprehensive marketing strategy and initiatives. She oversees the development and execution of impactful branding campaigns, digital marketing programs, and innovative customer engagement solutions. Under her leadership, Diners Club del Ecuador has strengthened its brand positioning, increased customer acquisition and loyalty, and delivered double-digit revenue growth.

Career Progression

Prior to her current role, Mariana held several senior marketing and leadership positions. As the Gerente de Marketing y Visual at Ripley Perú from 2016 to 2022, she spearheaded the company's marketing and visual merchandising strategies, driving a 25% increase in customer footfall and a 30% uplift in online sales. Before that, she served as the Directora Corporativa at Yanbal International, where she led the company's marketing and branding efforts across multiple markets, contributing to a 20% expansion in market share.

Mariana's career also includes roles as the Directora Yanbal Ecuador at Yanbal International, Directora de nuevos Proyectos/branding at J. Walter Thompson Worldwide, and Gerente de Marketing at Grupo Altas Cumbres, where she demonstrated her ability to develop and execute successful marketing strategies that align with business objectives.

Academic Background

Mariana holds a Bachelor's degree in Business Administration from the Pontificia Universidad Católica del Ecuador, where she graduated with honors. She has also completed various executive education programs in marketing, digital transformation, and leadership, further enhancing her professional expertise.

Areas of Expertise

Brand strategy and positioning

Integrated marketing communications

Digital marketing and e-commerce

Customer experience optimization

Retail and consumer goods marketing

Cross-functional team leadership

Data-driven decision making

Professional Impact

Throughout her career, Mariana has spearheaded numerous successful marketing initiatives that have driven revenue growth, improved brand recognition, and enhanced customer loyalty for the organizations she has served. Her ability to blend strategic vision with tactical execution has earned her a reputation as a trusted marketing leader who consistently delivers measurable results.

Conclusion

Mariana Ripoll is a seasoned marketing executive with a proven track record of driving innovation and growth in the retail and consumer goods industries. Her expertise in brand strategy, digital marketing, and customer experience, combined with her strong leadership skills, make her a valuable asset to Diners Club del Ecuador as the company continues to expand its market presence and capitalize on emerging opportunities.