Mariana Sosa

Director of Marketing & Brand Strategy

Professional Overview
Mariana Sosa is an accomplished marketing and brand strategy professional with over 8 years of experience driving successful campaigns and leading digital transformations for leading luxury brands. As the Director of Marketing & Brand Strategy at David Webb, she is responsible for crafting and executing integrated marketing strategies that elevate the brand's presence and drive engagement across all customer touchpoints. Mariana is also the Founder of 42nd Floor Consulting, where she provides strategic advisory services to help businesses optimize their marketing and branding initiatives.

Experience Summary

Current Role
As the Director of Marketing & Brand Strategy at David Webb, Mariana oversees all aspects of the brand's marketing and communications, including digital marketing, social media, content creation, and event planning. She has played a pivotal role in spearheading the company's digital transformation, implementing innovative technologies and data-driven strategies to enhance the customer experience and drive measurable growth. Under her leadership, David Webb has seen a 25% increase in online sales and a 35% boost in social media engagement.

Career Progression
Prior to her current role, Mariana served as the Director of Digital at David Webb, where she led the brand's digital initiatives and drove a 40% increase in web traffic and a 32% improvement in conversion rates. She has also held marketing leadership positions at Mignonne Gavigan and TRUSS NYC, where she demonstrated her expertise in content marketing, brand strategy, and digital campaign management. Mariana's early career experience as an Art Director at Editorialist has instilled in her a deep appreciation for the intersection of design, branding, and marketing.

Academic Background
Mariana holds a Bachelor of Arts degree in Advertising and Marketing Communications from the Fashion Institute of Technology (FIT), where she graduated with honors.

Areas of Expertise

• Integrated marketing strategy development

• Digital marketing and social media management

• Brand positioning and identity development

• Content creation and campaign planning

• Data-driven decision making and performance optimization

• Team leadership and cross-functional collaboration

Professional Impact
Throughout her career, Mariana has been recognized for her innovative approaches and measurable results. She has been featured in industry publications such as Glossy and WWD for her contributions to the luxury retail landscape. As the Founder of 42nd Floor Consulting, Mariana has provided strategic guidance to several high-profile brands, helping them enhance their marketing efforts and achieve their growth objectives.

Conclusion
Mariana Sosa is a dynamic marketing and brand strategy professional who has consistently demonstrated her ability to drive success for leading luxury brands. With a strong track record of delivering impactful campaigns and driving digital transformations, Mariana is poised to continue making a significant impact in the industry as she advances in her career.