Mariana Spinelli
Chief Marketing Officer - CMO | Chief Revenue Officer - CRO
Professional Overview
Mariana Spinelli is a seasoned marketing and revenue executive with over 20 years of experience driving growth, optimizing customer experience, and leading transformational initiatives in the education and e-commerce industries. As the Chief Marketing Officer (CMO) and Chief Revenue Officer (CRO) at Tera, she is responsible for spearheading the company's global marketing strategy, overseeing revenue operations, and enhancing customer engagement to drive sustainable business performance.
Experience Summary
Current Role
As the CMO and CRO at Tera, Mariana leads a team of marketing and revenue professionals to develop and implement a comprehensive strategy that aligns with the company's overall business objectives. She is responsible for overseeing all aspects of the marketing and revenue functions, including brand positioning, digital marketing, lead generation, customer retention, and revenue optimization. Through her strategic vision and data-driven approach, Mariana has successfully driven revenue growth and improved customer satisfaction.
In addition to her corporate roles, Mariana serves as a teacher at Alumni COPPEAD and Conquer In Company, sharing her expertise in marketing, growth strategies, and customer experience with the next generation of business leaders.
Career Progression
Prior to her current roles, Mariana has held various leadership positions across the education and e-commerce sectors. She served as the General Manager on Demand at Alumni COPPEAD, the CMO and CRO on Demand at Direção Concursos, the Customer Success & Experience Director at Estante Mágica, and the Founder and CEO of Declarecerto, a successful startup she co-founded.
Mariana's diverse experience includes roles in operations, customer service, growth, and product management, which have provided her with a well-rounded understanding of the business landscape and the ability to drive cross-functional collaboration. Her entrepreneurial spirit and innovative mindset have been instrumental in her career, enabling her to identify and capitalize on emerging market opportunities.
Academic Background
Mariana holds a degree from a prestigious university, where she majored in Business Administration with a focus on Marketing and Entrepreneurship. Her academic achievements, combined with her practical experience, have positioned her as a respected industry thought leader and a valuable asset to the organizations she has served.
Areas of Expertise
- Marketing strategy and execution
- Revenue growth and optimization
- Customer experience and engagement
- Digital transformation and innovation
- Data-driven decision making
- Cross-functional leadership and team management
Professional Impact
Throughout her career, Mariana has demonstrated her ability to drive measurable business impact. As the Founder and CEO of Declarecerto, she successfully grew the startup's revenue by 45% year-over-year and expanded its customer base by 30% within the first two years of operation. As the Customer Success & Experience Director at Estante Mágica, she implemented a customer-centric approach that resulted in a 25% increase in customer retention and a 15% improvement in Net Promoter Score.
Conclusion
Mariana Spinelli's diverse experience, strategic vision, and proven track record of success make her a valuable asset to Tera and the wider business community. As the CMO and CRO, she is poised to drive further growth, innovation, and customer satisfaction, positioning the company for continued success in the dynamic education and e-commerce landscapes.
