Marianne Raphael

VP Marketing, NBC News

Professional Overview
Marianne Raphael is a seasoned marketing executive with over 15 years of experience driving strategic brand initiatives and innovative marketing campaigns. As the VP of Marketing at NBC News, she oversees the development and execution of comprehensive marketing strategies that elevate the network's news content and strengthen its brand presence across digital and traditional platforms.

Experience Summary

Current Role
In her role as VP of Marketing at NBC News, Marianne is responsible for leading the network's marketing team in developing and implementing impactful marketing campaigns. She collaborates closely with cross-functional departments to ensure the seamless promotion of NBC News' breaking news coverage, live events, and original programming. Under her leadership, the marketing initiatives have contributed to increased audience engagement and viewership growth across multiple platforms.

Career Progression
Prior to joining NBC News, Marianne held various leadership positions at top marketing agencies, including mcgarrybowen and Campfire. As the Group Managing Director at mcgarrybowen, she spearheaded the development of award-winning branded entertainment campaigns for high-profile clients, demonstrating her ability to craft innovative and effective marketing solutions. Her background in account management and branded content creation has equipped her with a diverse skill set and a deep understanding of the evolving media landscape.

Academic Background
Marianne holds a Bachelor of Arts degree in Marketing and Communications from the University of Southern California, where she graduated with honors.

Areas of Expertise

• Strategic marketing and brand management

• Integrated marketing campaign development and execution

• Digital and traditional media planning and optimization

• Branded content and entertainment strategy

• Audience engagement and performance analytics

• Cross-functional team leadership and collaboration

Professional Impact
During her tenure at NBC News, Marianne has spearheaded several high-profile marketing initiatives that have driven significant business impact. She led the development of a multi-platform campaign for the network's coverage of the 2020 U.S. presidential election, which resulted in a 15% increase in viewership and a 20% rise in digital engagement. Additionally, her work on the launch of a new primetime news magazine program contributed to a 12% increase in ratings within the first six months.

Conclusion
Marianne Raphael's extensive experience in marketing, coupled with her deep understanding of the media industry, positions her as a strategic and influential leader within NBC News. Through her innovative marketing strategies and collaborative approach, she continues to elevate the network's brand and drive meaningful engagement with its audience.