Mariano Xerez

Experienced Design Leader with a Proven Track Record of Innovative and User-Centric Solutions

Professional Overview

Mariano Xerez is a seasoned design professional with over a decade of expertise in crafting visually appealing and functionally-driven digital experiences. As a Lead Designer, he specializes in translating complex business requirements into intuitive and impactful user interfaces that drive engagement and customer satisfaction.

Experience Summary

Current Roles

Lead Designer at Userflow (2024-04-01 to Present)

• Spearheading the design strategy and implementation for Userflow's flagship product, a cutting-edge user onboarding and in-app engagement platform

• Collaborating cross-functionally with product managers, developers, and key stakeholders to ensure seamless integration of design solutions

• Mentoring and leading a talented team of designers to foster a culture of innovation and continuous improvement

Lead Designer at Beamer (2018-04-01 to Present)

• Overseeing the design and development of Beamer's award-winning in-app announcement and notification platform

• Driving the company's design vision and ensuring that all user interactions are intuitive, visually captivating, and aligned with brand guidelines

• Championing user-centric design principles and advocating for customer-focused solutions

Career Progression

Lead Designer at Hibox (2015-03-01 to 2018-04-01)

• Spearheaded the redesign of Hibox's collaboration platform, resulting in a 25% increase in user engagement and retention

• Implemented a design system that enabled faster development and ensured consistent branding across all touchpoints

Lead Designer at Joincube (2015-03-01 to 2023-01-01)

• Played a key role in shaping the visual identity and user experience of Joincube's social networking platform

• Drove the design of innovative features that enhanced user connectivity and collaboration, contributing to the platform's growth and industry recognition

Senior Designer at Wemake Digital (2014-01-01 to 2014-01-01)

• Collaborated with cross-functional teams to deliver high-impact digital marketing campaigns for leading brands

• Demonstrated expertise in crafting visually striking and conversion-optimized designs

Junior Designer at Pulsor Comunicación Digital (2011-01-01 to 2011-01-01)

• Contributed to the design and development of responsive websites and mobile applications

• Gained valuable experience in user research, wireframing, and prototyping

Multimedia Designer at Profesional independiente (2010-01-01 to 2014-01-01)

• Freelanced as a Multimedia Designer, providing design services for a diverse range of clients

• Honed skills in branding, motion graphics, and multimedia content creation

Academic Background

• Bachelor of Fine Arts in Graphic Design from the University of Buenos Aires (2010)

Areas of Expertise

• User Interface (UI) Design

• User Experience (UX) Design

• Design System Development

• Responsive and Mobile-First Design

• Branding and Visual Identity

• Motion Graphics and Animation

• Design Thinking Methodologies

• Team Leadership and Mentorship

Professional Impact

• Spearheaded the design of Userflow's industry-leading user onboarding and in-app engagement platform, resulting in a 35% increase in customer retention

• Played a pivotal role in the redesign of Beamer's notification system, which led to a 20% boost in user adoption and a 15% improvement in customer satisfaction

• Championed the implementation of a design system at Hibox, enabling faster development cycles and ensuring consistent brand expression across all touchpoints

Conclusion

Mariano Xerez is a highly accomplished design leader with a proven track record of delivering innovative, user-centric solutions that drive business growth and customer engagement. His extensive experience in leading design teams, implementing design systems, and championing user-focused design principles make him a valuable asset to any organization seeking to elevate its digital experiences.