Professional Role and Expertise
Maricarmen Cárdenas currently holds the position of Principal Solutions Engineer at IDeaS Revenue Solutions, a global leader in hospitality revenue management software. Her profile designates her as a Hospitality Tech Executive, recognized for her strategic thinking, solid revenue knowledge base, and versatile skill set that includes strong leadership and effective communication abilities. She is a revenue innovator, AI generalist, and growth strategist with bilingual proficiency in English and Spanish, indicating her capacity to operate effectively across diverse markets, especially in Latin America and the United States.
Company Context: IDeaS Revenue Solutions
IDeaS is a pioneering company specializing in hospitality revenue management solutions aimed at maximizing profitability for hotels, casinos, cruise lines, parking facilities, and event spaces globally. The company leverages advanced cloud platforms, proprietary algorithms, and data analytics to deliver automation and optimization in revenue forecasting, pricing strategies, and performance insights.
- IDeaS services 0+ properties worldwide across 0 countries, enjoying unrivaled client retention and a history of undisputed leadership in market innovation.
- Their solutions include Budgeting & Forecasting, Marketing Optimization, Group and Event Space Strategies, and Technology & Business Consulting.
- The company places heavy emphasis on automation over spreadsheets, enabling clients to gain competitive advantages and revenue growth rapidly (e.g., a reported 15% RevPAR increase for Burrard Hotel through IDeaS implementations).
- IDeaS offers revenue performance advisors who provide targeted business advice backed by data-driven insights.
Roles and Responsibilities
As Principal Solutions Engineer, Maricarmen is deeply involved in:
- Designing and delivering technology solutions that address complex revenue management challenges for clients in the hospitality industry.
- Acting as a strategic growth catalyst and thought leader, contributing to company-wide innovation projects.
- Engaging directly with clients and stakeholders, demonstrated by her role as a speaker at the 2024 IDeaS Client Summit, where she transitioned from an audience member to presenting expert insights.
- Focusing on democratizing revenue management by integrating AI workflows and productivity technologies to enhance operational efficiencies for hotel clients and partners.
- Supporting business development and expansion initiatives, particularly spotlighting Latin American market growth and strategies.
Recent Activity and Professional Highlights
- Maricarmen actively shares industry trends and company strategies on LinkedIn, notably discussing AI integration, cruise revenue management expansion, and digital commerce strategies.
- In early 2025, she posted thought leadership content around modern leadership habits, emphasizing team empowerment and legacy building.
- She publicly advocates for technology-driven revenue transformation, underscoring the superiority of algorithms over manual human processes in dynamic market conditions.
- She is involved in regional initiatives, particularly in Mexico expansion strategies, revealing her role in driving growth in emerging hospitality markets.
Educational Background and Location
- Maricarmen received education from the University of Central Florida.
- She is based in the Greater Orlando area, indicating proximity to key hospitality centers and markets in the U.S.
By virtue of her role and demonstrated expertise, Maricarmen Cárdenas represents a key technical and strategic leader within IDeaS Revenue Solutions who actively drives client success through innovative revenue management technologies, AI application, and regional market expansion. Her bilingual capabilities and leadership in digital commerce and AI workflows position her as an essential contact for initiatives targeting growth and optimization within hospitality technology solutions, particularly in the Americas.
