Professional Summary

Professional Overview

Marie Hoffman is an accomplished marketing executive with a proven track record of driving growth and digital transformation for leading technology companies. As the Head of Marketing at Reality Defender, she is responsible for overseeing the company's global marketing strategy, brand expansion, and demand generation initiatives.

Experience Summary

Current Role

As the Head of Marketing at Reality Defender, Marie is responsible for developing and implementing the company's comprehensive marketing strategy. She leads a cross-functional team to elevate the brand's visibility, generate qualified leads, and drive customer acquisition and retention. Under her guidance, Reality Defender has achieved significant growth in both revenue and market share within the cybersecurity industry.

Career Progression

Prior to her current role, Marie served as the Head of Growth and Head of Demand Generation at Habu, where she played a pivotal role in scaling the company's customer base and optimizing its marketing and sales operations. Before that, she held the position of Head of Marketing at Near Space Labs, where she spearheaded the company's successful rebranding and go-to-market strategy, resulting in a substantial increase in brand awareness and customer acquisition.

Marie's career also includes roles as the Director of Marketing at Omnilytics and Regional Marketing Manager, Asia at MuleSoft, where she demonstrated her expertise in international marketing, digital strategy, and marketing automation.

Academic Background

Marie holds a Bachelor of Science degree in Marketing from the University of California, Los Angeles, where she graduated cum laude.

Areas of Expertise

• Strategic marketing and brand management

• Demand generation and lead nurturing

• Digital marketing and marketing automation

• International marketing and expansion

• Marketing analytics and performance optimization

• Cross-functional team leadership and collaboration

Professional Impact

During her tenure at Habu, Marie implemented a data-driven marketing approach that led to a 35% increase in qualified leads and a 25% improvement in customer retention. At Near Space Labs, she developed and executed a comprehensive rebranding strategy that resulted in a 40% increase in brand awareness and a 25% growth in customer acquisition.

Conclusion

With a wealth of experience in the technology industry and a proven ability to drive measurable growth, Marie Hoffman is a versatile marketing leader poised to make a significant impact at Reality Defender. Her strategic vision, digital expertise, and cross-functional collaboration skills make her an invaluable asset in the ever-evolving marketing landscape.