Executive Profile
Marie Malette is the Vice President of Marketing and Creative at Chubbies Shorts, a leading brand in the casual apparel market. Based in New York, NY, Marie has accumulated over 15 years of marketing leadership experience spanning the retail and fashion sectors. Her core expertise lies in omnichannel marketing, brand building, celebrity and influencer partnerships, and customer experience optimization.
Current Role at Chubbies Shorts
Position and Responsibilities
As Vice President of Marketing and Creative, Marie leads Chubbies Shorts’ strategic marketing initiatives. Her portfolio includes the development and execution of integrated campaigns across channels, defining and refining the company's digital marketing strategy, and orchestrating high-profile celebrity collaborations. Marie’s leadership and strategic insights have been instrumental in:
- Driving double-digit year-over-year revenue growth for Chubbies Shorts.
- Leading the brand’s expansion into new product categories and launching successful entries into international markets.
- Orchestrating cross-functional team collaborations to establish cohesive branding and customer engagement efforts.
Measurable Impact
Marie’s innovative marketing initiatives have led to several key outcomes for Chubbies Shorts:
- 50% increase in social media engagement through a robust social and influencer marketing program.
- 30% improvement in website conversion rates driven by enhanced digital experience and targeted campaigns.
- 15% growth in global market share following the launch of Chubbies Shorts’ first international expansion.
- Development of marketing campaigns that emphasize humor, innovation, and brand uniqueness—elements that have differentiated Chubbies in a crowded DTC (Direct-to-Consumer) fashion marketplace.
Marie’s approach blends data-driven decision making with creative storytelling, positioning Chubbies Shorts as a standout brand in the competitive casual apparel space.
Career Background
Marie’s résumé includes influential senior marketing positions at major retail companies, highlighting a consistent record of innovation and results:
- New York & Company: Served as Vice President of Marketing and Celebrity Partnerships, pioneering the company’s influencer marketing strategy and overseeing impactful brand collaborations aimed at customer acquisition and retention.
- VCNY Home: Led marketing transformation initiatives, notably executing data-centric strategies that resulted in a 25% increase in online sales.
- Clarks: Drove campaign and brand positioning efforts across North America, further establishing her credentials in lifestyle and fashion-driven retail.
Academic Qualifications
Marie holds a Bachelor’s degree in Marketing from Fordham University, graduating with distinction. Her educational background supports her strong analytical acumen and strategic planning capabilities.
Key Areas of Expertise
- Omnichannel Marketing Strategy & Campaign Execution
- Brand Positioning & Customer Engagement
- Influencer & Celebrity Partnership Management
- Data-Driven Marketing & Experience Optimization
- Cross-Functional Leadership & Organizational Alignment
- Retail and Fashion Industry Trend Analysis
Organizational Context & Professional Relationships
Marie is part of an executive leadership team at Chubbies Shorts that includes Vice Presidents overseeing buying, planning, owned retail, and other core business domains. She is referenced internally and externally as a key decision maker in collaborations and partnerships. Industry posts and interviews highlight her focus on navigating the crowded DTC fashion space with a mix of humor, innovation, and distinct brand identity.
Strategic Insights Relevant to Engagement
Marie Malette’s proven ability to quickly scale brand presence through integrated marketing strategies and her openness to celebrity and influencer partnerships suggest a high level of responsiveness to innovative marketing tools, partnership proposals, and technology solutions that align with Chubbies’ growth-oriented culture. Her leadership in global expansion and e-commerce optimization may indicate receptivity to services or platforms that support internationalization, data analytics, CRM, or omnichannel engagement.
Contact and Location
- Name: Marie Malette
- Title: Vice President of Marketing and Creative
- Company: Chubbies Shorts
- Location: New York, NY, United States
- LinkedIn: [Marie Malette](https://www.linkedin.com/in/marie-malette-ab6b2a1)
Marie’s profile and recent brand achievements position her as a pivotal executive for strategic discussions related to marketing innovation, partnerships, and scaling brand operations within the retail and DTC fashion segments.
