Professional Summary

Professional Overview

Marie Medeiros is an experienced marketing executive with a strong focus on the retail and consumer packaged goods (CPG) industries. As the Director of Retail Marketing at Tito's Handmade Vodka, she is responsible for leading the brand's retail marketing strategy and overseeing the execution of impactful in-store campaigns and shopper activation initiatives.

Experience Summary

Current Role

In her current role as Director of Retail Marketing at Tito's Handmade Vodka, Marie is responsible for developing and implementing the brand's retail marketing strategy across national and regional retail chains. She leads a team of marketing professionals to drive consumer engagement, increase brand visibility, and optimize sales performance at the point of purchase. Under her leadership, Tito's has seen a significant increase in market share and customer loyalty within the highly competitive vodka category.

Career Progression

Prior to her current role, Marie held various marketing and account management positions within the CPG industry. As the Director of Customer Marketing at Tito's, she was instrumental in strengthening the brand's relationships with key retail partners and developing tailored promotional programs to meet their unique needs. Before joining Tito's, Marie served as an Activation Manager at Diageo, where she was responsible for executing national and regional chain marketing campaigns for the company's portfolio of spirits brands. Her early career experiences at Ste. Michelle Wine Estates and TracyLocke provided her with a solid foundation in trade marketing, shopper marketing, and account management.

Academic Background

Marie holds a Bachelor's degree in Marketing from Central Connecticut State University, where she graduated with distinction.

Areas of Expertise

• Retail marketing strategy development and execution

• Shopper marketing and in-store activation

• Brand management and consumer engagement

• Trade marketing and key account management

• Cross-functional collaboration and team leadership

• Data-driven decision making and performance optimization

Professional Impact

Throughout her career, Marie has consistently delivered measurable results for her employers. At Tito's Handmade Vodka, she has been instrumental in driving the brand's retail marketing efforts, resulting in a 15% increase in sales within key retail channels. Her ability to develop innovative shopper marketing campaigns and forge strong partnerships with national and regional retail chains has played a crucial role in Tito's continued growth and market leadership.

Conclusion

With her extensive experience in the retail and CPG industries, Marie Medeiros is a seasoned marketing professional with a proven track record of driving growth and delivering exceptional results. In her current role as Director of Retail Marketing at Tito's Handmade Vodka, she continues to leverage her strategic vision, leadership skills, and deep industry expertise to capitalize on emerging market opportunities and further strengthen the brand's position within the competitive beverage landscape.