Marien Van Der Velden
Chief Marketing Officer (CMO)
The Netherlands
Professional Overview
Marien Van Der Velden is an accomplished Chief Marketing Officer (CMO) with extensive expertise in the telecommunications and technology industries. As a strategic leader, he has driven customer-centric marketing initiatives, enhanced brand positioning, and delivered measurable business impact across diverse organizations.
Experience Summary
Current Role
As the CMO of UAB-Online, Marien is responsible for developing and executing the company's comprehensive marketing strategy. He oversees all marketing functions, including digital campaigns, content creation, brand management, and customer experience optimization. Under his leadership, UAB-Online has experienced significant growth in brand awareness, customer acquisition, and revenue generation.
Concurrently, Marien serves as the Director of Customer Experience at Travix International, where he is instrumental in shaping the organization's digital transformation and enhancing the end-to-end customer journey.
Career Progression
Prior to his current roles, Marien held various marketing leadership positions, including Manager of Marketing & Tribe Lead at T-Mobile Nederland, Manager of Marketing KPN Glasvezel & Het Net at KPN, and Interim Marketing Manager at VODW Marketing, where he collaborated with KPN, Casema, and Vodafone.
Throughout his career, Marien has demonstrated a proven track record of driving organizational growth and innovation through strategic marketing initiatives. He has a keen understanding of emerging trends and technologies, enabling him to consistently deliver impactful campaigns and optimize customer engagement.
Academic Background
Marien holds a Bachelor's degree in Business Administration from the University of Groningen, the Netherlands, with a specialization in Marketing.
Areas of Expertise
- Strategic Marketing Planning and Execution
- Brand Building and Positioning
- Digital Marketing and Omnichannel Optimization
- Customer Experience and Retention
- Data-driven Decision Making
- Cross-functional Collaboration and Team Leadership
Professional Impact
During his tenure as CMO at UAB-Online, Marien has:
- Spearheaded the company's rebranding initiative, resulting in a 25% increase in brand recognition and a 20% uplift in website traffic.
- Implemented a comprehensive digital marketing strategy, leading to a 35% year-over-year growth in online conversions.
- Developed and executed highly targeted marketing campaigns, achieving a 15% improvement in customer acquisition and a 12% increase in customer lifetime value.
Conclusion
Marien Van Der Velden is a seasoned marketing executive with a proven track record of driving business success through innovative, customer-centric strategies. His deep industry expertise, coupled with his ability to leverage data and technology, positions him as a valuable asset in driving transformative marketing initiatives and delivering measurable results.
