Marietta Alessi

Director Integrated Marketing

New York, New York, United States

Professional Overview

Marietta Alessi is a seasoned marketing professional with extensive experience in integrated marketing, social media strategy, and wellness/lifestyle content creation. As the Director of Integrated Marketing at Nicole Miller, she oversees the development and execution of comprehensive marketing campaigns that drive brand awareness, engagement, and revenue growth. Additionally, Marietta serves as a Wellness Publicist and Wellness + Lifestyle Writer at Actually Social Media LLC, leveraging her expertise to produce high-quality content and manage PR initiatives for wellness-focused clients.

Experience Summary

Current Roles

Director Integrated Marketing, Nicole Miller (2024-01-01 to Present)

• Develop and implement integrated marketing strategies to enhance brand visibility, engagement, and revenue growth

• Oversee the creation and distribution of digital content, including social media posts, email campaigns, and website updates

• Collaborate with cross-functional teams to ensure seamless integration of marketing initiatives across various channels

• Analyze performance metrics and adjust strategies to optimize campaign effectiveness

• Spearhead the development of innovative marketing solutions to stay ahead of industry trends

Wellness Publicist, Actually Social Media LLC (2023-04-01 to Present)

• Manage public relations and media outreach for wellness-focused clients

• Develop and execute targeted PR campaigns to enhance brand visibility and credibility

• Collaborate with clients to craft compelling narratives and secure media placements

Wellness + Lifestyle Writer, Actually Social Media LLC (2023-04-01 to Present)

• Create engaging, well-researched content for wellness and lifestyle brands

• Contribute to the development of editorial calendars and content strategies

• Ensure content aligns with brand voice and resonates with target audiences

Career Progression

Social Media Director, Shape Magazine at Meredith Corporation (2021-08-01 to 2023-01-01)

• Led the social media strategy and content creation for Shape Magazine's digital platforms

• Collaborated with editorial and marketing teams to develop integrated social media campaigns

• Analyzed performance data to optimize content and drive audience engagement

Social Media Manager, Shape Magazine at Meredith Corporation (2017-04-01 to 2021-08-01)

• Managed the day-to-day social media activities for Shape Magazine

• Curated and published engaging content across various social media channels

• Monitored and reported on social media performance metrics

Social Media Editor, Shape Magazine & Fitness Magazine at Meredith Corporation (2015-05-01 to 2017-04-01)

• Developed and executed social media strategies for both Shape Magazine and Fitness Magazine

• Produced content that aligned with brand guidelines and resonated with target audiences

• Identified and leveraged emerging social media trends to enhance brand presence

Academic Background

Marietta holds a Bachelor of Arts degree in Journalism and Mass Communication from Washington University in St. Louis.

Areas of Expertise

• Integrated marketing strategy

• Social media management and content creation

• Wellness and lifestyle content development

• Public relations and media outreach

• Data analysis and performance optimization

Professional Impact

• Successful implementation of integrated marketing campaigns that drove significant increases in brand awareness, engagement, and revenue for Nicole Miller

• Secured high-profile media placements and increased brand visibility for wellness-focused clients at Actually Social Media LLC

• Consistently developed engaging, informative content that resonated with Shape Magazine's audience and contributed to the brand's strong digital presence

Conclusion

Marietta Alessi is a dynamic marketing professional with a proven track record of success in developing and executing integrated marketing strategies, managing social media campaigns, and producing engaging wellness and lifestyle content. Her versatile skill set, industry expertise, and demonstrated ability to drive measurable results make her a valuable asset to any organization seeking to elevate its marketing efforts and strengthen its brand presence.